Timely, illuminating reading.
A professor of sociology and communications examines how contemporary world leaders have used—and exploited—personal charm for political ends.
In today’s political landscape, individual politicians, rather than institutions and organizations, garner the lion’s share of public attention and trust. Sonnevend, author of Stories Without Borders, argues that this development has transformed politics into “a site of performance.” As a result, personal charm—“personal magnetism that rests on proximity to political ‘tribes’”—has become an increasingly important political tool. Like the social media platforms modern politicians use to communicate with their audiences, charm can build enduring public images for leaders and their countries. The author suggests that former New Zealand Prime Minister Jacinda Ardern’s informal mother-and-baby Facebook videos, for example, were carefully crafted to promote a relatable image of an ordinary mother who also happened to be the leader of a caring, democratic nation. Sonnevend shows how similar authenticity-creating tactics have also helped populist-autocratic leaders like Hungarian Prime Minister Viktor Orbán. Social media images celebrating Hungarian traditions and his own fatherly protectiveness have helped him maintain extraordinarily high levels of popularity among the masses, despite controversial stances on immigration, gender rights, and other issues. At the same time, the gentle seductions of charm can also be strategically “weaponized” by those perceived as threatening for short-term political goals. Sonnevend points to the example of Iranian foreign minister Mohammad Zarif, who, to defuse long-standing tensions between the U.S. and Iran, performed “visible signs of geniality or warmth in public diplomatic settings” throughout the 2015 American-Iranian nuclear deal negotiations. Pertinent and well researched, this book will be of particular interest to those with an interest in global politics, as well as readers seeking to understand what Sonnevend calls the new “era of direct and reciprocal verbal and visual communications between leaders and their audiences.”
Timely, illuminating reading.Pub Date: Aug. 20, 2024
ISBN: 9780691230337
Page Count: 216
Publisher: Princeton Univ.
Review Posted Online: May 4, 2024
Kirkus Reviews Issue: June 1, 2024
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.
Pub Date: Jan. 1, 1979
ISBN: 0061965588
Page Count: 772
Publisher: Harper & Row
Review Posted Online: May 26, 2012
Kirkus Reviews Issue: Jan. 1, 1979
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