YOUR CAPTION HAS BEEN SELECTED

An appealing book about a surprisingly difficult task: writing a good cartoon caption.

It is fair to say that the New Yorker caption contest is a genuine cultural phenomenon, attracting thousands of entries every week. Wood, who has won the competition an unmatched eight times (and made it to the final round 15 times), is perfectly situated to examine why a good caption works, as well as explain how the contest operates. The contest is so popular that simply managing the entries, as well as the public vote on a selection of finalists, has become a huge logistical task for the magazine’s editors. There is no prize for the winner, other than bragging rights. In this entertaining book, Wood includes 175 of the best cartoons and captions, aiming to distill the essence of the humor. Some of the captions are droll, some are wryly thoughtful, and some are laugh-out-loud hilarious. Wood believes that it is the limitation of a caption, where everything must fit in one short comment, that is the key to its appeal. He provides a long list of criteria, highlighting the importance of identifying the speaker, telling a story, avoiding vulgarity, connecting to the details of the cartoon, and selecting the best from several options. “If your caption is selected as a finalist,” he writes, “launch an aggressive social media campaign to win the popular vote. Don’t rely solely on email.” Throughout, the author is charmingly eccentric and pleasing. Interestingly, numerous comedians regularly enter the contest but do no better than other people. Wood, for his part, is not professionally humorous; he is a lawyer. Now that’s funny. Bob Mankoff, the former cartoon editor at the New Yorker, provides the foreword.

Wood has a great time here, mixing the bizarre, the jocular, and the wise into a clever package.