A handsome, rich, successful ad exec tormented by his past discovers that, contrary to the slogan, what happens in Vegas doesn’t necessarily stay there.

Royce’s first book in her Neon Diaries series features Craig Keller, one of four partners (another partner is Jane, his spicy second wife) in a midsize advertising agency in Santa Monica, California. Craig was not the favorite child of brilliant, wealthy serial cheater Donovan C. Keller; the preferred son and heir apparent to his father’s law firm was the now-deceased Donovan James “D.J.” Keller. After the elder Donovan’s sudden death, it’s Craig who speaks at his father’s memorial service, calling him “brutal, unforgiving, full of rage and fury.” In attendance are countless friends and business associates—platinum-haired, steely-eyed Luuk Van Ness was both. Craig muses that though Luuk “was something of an unofficial godfather,” he never knew if he could trust him. Luuk owns the Regal Oasis, a high-end Las Vegas resort; in the late 1980s, Donovan successfully defended a mobster who was an Oasis regular. Donovan’s law practice made him incredibly wealthy, and D.J. would have taken the firm over had it not been for a tragedy nearly 30 years earlier. It was Craig’s 17th birthday, and he and D.J. and some of D.J.’s law school buddies were partying until they passed out on Donovan’s yacht. When D.J. came to and the waves got choppy, he looked below deck for Craig. Instead of his brother, he found a tall, burly man and bags of cocaine. “Dude, you’re…running dope on my father’s yacht?” D.J. blurted out. They fought and toppled into the water, close to the yacht’s propeller; only body parts were found. Craig blames himself for his brother’s death. He is haunted by the tragedy, to the point of thinking he sees his brother from time to time. He constantly worries about losing others, even Jane, who pledges she is his (even though she, like him, has an adulterous past). When their ad agency gets involved with Luuk and his chain-smoking son Hendrik on the rebranding of the Oasis, jealousy mounts, as does danger, particularly when a mobster who went to jail due to a mistake made by Donovan’s firm is paroled.

Though the novel is plot-driven, it has rich character development. There are enough characters—​casino kingpins, mobsters, ad agency staff, ​and family members—to stir up the story and lead to sequels, but not so many that a scorecard is needed. Aside from Craig’s four children (two with Jane, two with the ex), no one is beyond reproach. Every character is compelling, particularly Craig, who “could dazzle clients by being good-looking and glib,” and Hendrik, whose shoulder-length blond hair streams down “like rays of light.” The language can be gritty, and the sex can get steamy—Jane has a thing for getting her clothes ripped off. Rich descriptions fill the narrative: Craig’s teeth are “unusually straight and white, with slightly elongated canines”; Jane calls them his “vampire teeth.”

A graphic, gripping start to a new series.