A playful but unoriginal overview of modern language misuse, less splenetic than Newman's Strictly Speaking but entertaining nonetheless. Cross amply documents her case against language abusers: doctors and lawyers get away with it as well as advertising writers, the media, and ""straight-A illiterates."" She also offers an astute and livety chapter on dirty words (""There's simply no substitute for a dirty word when you're in the mood for one""), another on euphemisms, and then takes on ""easy words""--clichÉs, mixed metaphors, catchwords, slogans--citing Frank Sulllvan's Mr. Arbuthnot and other amusing examples. We'll overlook two bloopers appearing in our uncorrected edition and just pass along some of the finer mots: English newspaperman Northcliffe's ""Never lose your sense of the superficial"" and an anonymous letter writer's ""I am glad to report that my husband who is missing is dead.