ANATOMY OF A BREAKTHROUGH

A useful look at how to get “unstuck.”

At some point in their lives, everyone will experience the sense that they are stuck in a rut, unable to move forward, even though a part of them says they should. Alter, a professor of marketing at NYU’s Stern School of Business and author of Drunk Tank Pink and Irresistible, is interested in this “stuckness,” and his latest book collects a large number of case studies, with a focus on how various well-known figures have overcome the mental patterns and negative emotions that create inertia. For people who want to move forward but do not know how, a thorough audit of goals is a good start. Be willing to experiment and accept that finding the right path might involve repeated failures. In other cases, people might have an aspiration but be unsure about next steps. Breaking the task into manageable pieces and deciding what should constitute success can make it less daunting. Careful research about the goal will take away the anxiety connected with the unknown. Alter believes that habit is one of the key impediments to making changes. The antidote to this is conscious action, even if means starting with small and apparently unconnected elements. The aim is to change a habit of inertia into a model of activity. Another way to do this is to deliberately associate with people unlike yourself, which will provoke new ideas. The author delivers consistently intriguing ideas, but he loses the thread of his argument, and a few of the cases he cites are not relevant to his point. Nevertheless, the book could serve as a valuable launching pad for anyone looking to take a new step in their life.

In a wide-ranging package, Alter offers practical advice on how to break free of inertia and blaze a new path.