FIRST COMES LIKE

A makeup artist and beauty influencer is the target of a catfishing scheme.

Jia Ahmed is a well-known internet sensation for her makeup tutorials and beauty tips, but she senses her star is waning and is tired of the pressure to create new content. She’s also determined to finally meet Dev Dixit, the man she’s been texting for a few months. His family is Bollywood royalty, but he’s a star in his own right, having spent a decade as the lead in one of India’s most famous serialized dramas. Dev moved to California for a part in an American show, but mostly he’s trying to escape the emotional turmoil caused by his brother’s unexpected death and the responsibility of becoming his niece’s guardian. When Jia approaches Dev at a party and he doesn’t recognize her, she is horrified and embarrassed to realize she was catfished. Appalled that his identity was stolen and used to hurt an innocent woman, Dev approaches her and they develop a cautious friendship. When the media gets hold of the story, the two pretend to be engaged to smooth things over with their respective families. Although Jia and Dev are completely likable, the book reads like mainstream fiction, not romance. The focus is on the thorny dilemmas the two face in trying to achieve professional goals and their individual navigation of complex and interesting family dynamics. Although they go on a few dates, most of their thin, hastily constructed love story is jammed into the last few chapters. Romance fans may wonder what happened to Rai’s trademark ability to craft deeply felt emotional connections between her main characters.

Delivers on the titular premise of “like,” but may not satisfy romance readers hoping for love.