Like Freakonomics and similar works, this book breaks the mold of traditional starched-collar, data-dense economics...
A colorful, empowering guide to intelligent risk-taking.
There’s a general misconception that the world is divided into two kinds of people: those who take risks and those who play it safe. Not so, writes economist and Quartz contributor Schrager, co-founder of risk advisory firm LifeCycle Finance Partners, in her debut book. Risk is the author’s business, and as she notes, taking risks is something we all do every day. From deciding which mode of transportation to take to cross town to choosing extended warranty plans and purchasing airfare, Schrager defines these “calculated risks” as thinking “about risk more strategically [to] increase the odds that things will work out.” However, there is a science to risk-taking “that will maximize the chance of success when you do take a risk,” and that science is financial economics, which she boils down to “buying and selling risk.” No get-rich-quick manual, the book shows readers how to apply the tools and tenets of finance to their daily lives in order to make the smartest calls and achieve the best possible results. As she explains, “once you learn a few key principles behind financial economics, what makes one risky decision easier than another becomes clearer and you can apply your best risk strategies to every area of your life.” Among other topics, the author explores the dynamics of risk using the example of Nevada’s Moonlite BunnyRanch Brothel, the idea of hedging with a major David Bowie record deal, diversification through thoroughbred racehorse breeding, and the measurement of risk in Hollywood film financing. Throughout, the author uses highly dense financial concepts and simplifies them into easy-to-grasp capsule analogies. The result is a tightly organized yet punchy volume that’s both engaging and educational.
Like Freakonomics and similar works, this book breaks the mold of traditional starched-collar, data-dense economics journalism.Pub Date: April 2, 2019
ISBN: 978-0-525-53396-2
Page Count: 240
Publisher: Portfolio
Review Posted Online: Feb. 12, 2019
Kirkus Reviews Issue: March 1, 2019
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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The Stoics did much better with the much shorter Enchiridion.
A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.
Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”
The Stoics did much better with the much shorter Enchiridion.Pub Date: Oct. 23, 2018
ISBN: 978-0-525-42814-5
Page Count: 580
Publisher: Viking
Review Posted Online: July 30, 2018
Kirkus Reviews Issue: Aug. 15, 2018
BOOK REVIEW
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