A fascinating, enthusiastic narrative on the loaded language of cults.
A scrutiny of the social science behind cult communication.
With the same verve demonstrated in her debut on feminism and language, Wordslut (2019), Montell explores how language can manipulate masses of people in detrimental ways. Using accessible prose, the author discusses the varied definitions of the word cult, the dangers of universally demonizing its terminology, and its murky history as society’s relationship with spirituality has evolved. Montell has always been intrigued by her father’s involvement in the Synanon movement in the 1970s, and she explores a wide range of “fanatical fringe groups with extreme ideologies.” The author compares their initial appeal to scanning the scene of an accident: The brain must assess the personal threat level and activate its “fight or flight” reaction. There is also the organic human need for communal intimacy, purpose, belonging, and organizational order. Montell intensively explores how the misleading euphemisms, politicized buzzwords, mantras, and subconsciously suggestive phrasing of “cult language” can be channeled and weaponized to mercilessly exploit participants of such “organizations” as QAnon or the notorious sex-trafficking group NXIVM. The author is an engaging storyteller, sharing tales of bizarre cult behavior found in a vast spectrum of memberships and organizations, including her own hard-sell encounter with Hollywood Scientologists. She also explores the mechanics of complex, multilevel marketing schemes like Amway. She chronicles her often shocking interviews with people who have been seduced by shadowy New Age groups like the 3HO Foundation as well as survivors of suicide cults like the Jonestown People’s Temple and the doomsayers of the Heaven’s Gate group. Of course, any discussion of cultlike language would be incomplete without hard-core fitness programs, and Montell diligently examines CrossFit, Peloton, and SoulCycle. With a provocative combination of interviews, anecdotes, and scientific and psychological research, Montell educates and empowers readers to become more aware of “the varying dialects of Cultish that imbue our daily lives.”
A fascinating, enthusiastic narrative on the loaded language of cults.Pub Date: June 15, 2021
ISBN: 978-0-06-299315-1
Page Count: 272
Publisher: Harper Wave
Review Posted Online: April 27, 2021
Kirkus Reviews Issue: May 15, 2021
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For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.
Pub Date: Jan. 1, 1979
ISBN: 0061965588
Page Count: 772
Publisher: Harper & Row
Review Posted Online: May 26, 2012
Kirkus Reviews Issue: Jan. 1, 1979
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Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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