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MACHINE, PLATFORM, CROWD

HARNESSING OUR DIGITAL FUTURE

Provocative reading for futurists, investors, and inventors.

Science fiction? Your wallet is soaking in it, as this textbook-ish look at the “second machine age” tells us.

It’s a highly disrupted world out there, and we have plenty of indexes to show it. Shopping malls used to open all the time; in the last decade, more than 20 percent have closed. Two-thirds of millennials don’t have landline phones. The hotel business is down, and cab drivers are suffering, all thanks to “gig economy” innovations like Airbnb and Uber, both of which offer a line to MIT School of Management researchers McAfee and Brynjolfsson’s (The Second Machine Age, 2014) thesis that “platforms”—organizations without inventory and sometimes without much of an organization—are likely to be more competitive than brick-and-mortar companies in the future economy. Among the components of that economy, the technological will be dominant. Machine learning, AI, and robotics will have further disruptive effects, sometimes displacing humans, while the winning firms of the near-term future will leverage these shifts to “bring together minds and machines, products and platforms, and the core and the crowd very differently than most do today.” Among the facets of this different world are algorithmically driven “automatic decisions,” by which Amazon cross-recommends products to shoppers and airfare prices respond to the laws of supply and demand; in time, machines will be coming up with proposals and projects “that people can extend and improve.” In chapter-closing exercises, the authors invite readers to ponder how all this applies to them (“which do you think are generally more biased: algorithms or humans”). The authors appear less interested in sociology than finance and to favor profits over the attendant human costs. On that note, fans of Citizens United will be relieved to hear that the corporation will endure. “The leading companies of the second machine age may look very different from those of the industrial era,” write the authors, “but they will almost all be easily recognizable as companies.”

Provocative reading for futurists, investors, and inventors.

Pub Date: June 19, 2017

ISBN: 978-0-393-25429-7

Page Count: 384

Publisher: Norton

Review Posted Online: June 4, 2017

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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