Significantly flawed, but with some important things to say about business in the social media age.
Delving into the takeover of Twitter (now X) by Elon Musk uncovers rampant bad judgment and ego-driven hypocrisy.
Bestselling author Mezrich has written a string of nonfiction books and novels, and sometimes it isn’t easy to know which category this one falls into. This is partly because the story and its central character are both so strange, but also because the author plays fast and loose with the narrative. “Some dialogue has been reimagined,” he acknowledges, “and the dates of some of the events have been adjusted or compressed. Also, at some points in the story I employ elements of satire.” Mezrich also occasionally presumes to know what Musk was thinking, even though Musk refused to participate. The book should be read with a grain of salt, but the author has plenty of intriguing material to work with, and he turns up a few useful insights. Mezrich admits that Twitter was already somewhat broken before Musk took over and sought to merge his philosophical and political views with the management of a social media company. It had a bloated payroll and confusion about its role in the marketplace; begun as a digital venue for the free exchange of ideas, Twitter increasingly censored or banned contributors. Musk apparently wanted it to be a completely open platform but soon ran into numerous practical realities. At the management level, he did not so much trim fat as run a chainsaw through the company. Twitter’s financial indicators spiraled downward, and by the time Musk stepped down as CEO, “the blowback had tarnished his reputation, perhaps irrevocably.” As for Twitter, now re-branded as X, the real question, which Mezrich avoids, might be not whether it can survive, but whether it deserves to.
Significantly flawed, but with some important things to say about business in the social media age.Pub Date: Nov. 7, 2023
ISBN: 9781538707593
Page Count: 336
Publisher: Grand Central Publishing
Review Posted Online: Aug. 29, 2023
Kirkus Reviews Issue: Oct. 1, 2023
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SEEN & HEARD
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
BOOK REVIEW
BOOK REVIEW
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BOOK TO SCREEN
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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