There’s no better history of the Wild West days of early social media than this one.
The founding editor-in-chief of BuzzFeed News recounts life in the tech-startup trenches.
Jonah Peretti, co-founder of BuzzFeed and the Huffington Post, began his media career on a fluke note, engaging in what used to be called “culture jamming” with Nike, goofing on its labor practices by requesting a bespoke pair of shoes emblazoned with the word sweatshop. In 2001, he ignited what became one of the first instances of something going viral on the internet. That culture jamming of two decades ago would become the flame-war-scorched social media of today. So it was with the man who would become Peretti’s “nemesis, his archrival, and his polar opposite,” British immigrant Nick Denton, who obsessively gathered page views that could in turn be monetized in ad sales, yielding the Gawker website. By Smith’s account, although Denton was more businesslike, he was also wedded to click-bait gossip, if sometimes with a social purpose: “The Gawker scoop of his dreams had always been to out a gay, Christian Republican senator, and thus reveal right-wing hypocrisy in its most naked form.” Alas, he ran up against right-wing billionaire Peter Thiel instead, “a schemer who believed in revenge served cold,” who took years and spent a fortune to lay Gawker to waste. The author gives a detailed, smart account of the foibles of those early days, when no one knew how to conduct decent journalism and make money at the same time. His discussion of the Huffington Post is especially telling as a study in haplessness. Along the way, he tells entertaining out-of-school tales of the early Facebook, the Drudge Report, Breitbart, and Twitter. Self-aware and self-critical, Smith allows that while all these entities helped create today’s digital culture, it was often not for the better, even if Denton today voices hope for “a Talmudic internet still to be made.”
There’s no better history of the Wild West days of early social media than this one.Pub Date: May 2, 2023
ISBN: 978-0-593-29975-3
Page Count: 352
Publisher: Penguin Press
Review Posted Online: March 10, 2023
Kirkus Reviews Issue: April 1, 2023
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
BOOK TO SCREEN
A revelatory meditation on shattering journeys.
Bearing witness to oppression.
Award-winning journalist and MacArthur Fellow Coates probes the narratives that shape our perception of the world through his reports on three journeys: to Dakar, Senegal, the last stop for Black Africans “before the genocide and rebirth of the Middle Passage”; to Chapin, South Carolina, where controversy erupted over a writing teacher’s use of Between the World and Me in class; and to Israel and Palestine, where he spent 10 days in a “Holy Land of barbed wire, settlers, and outrageous guns.” By addressing the essays to students in his writing workshop at Howard University in 2022, Coates makes a literary choice similar to the letter to his son that informed Between the World and Me; as in that book, the choice creates a sense of intimacy between writer and reader. Interweaving autobiography and reportage, Coates examines race, his identity as a Black American, and his role as a public intellectual. In Dakar, he is haunted by ghosts of his ancestors and “the shade of Niggerology,” a pseudoscientific narrative put forth to justify enslavement by portraying Blacks as inferior. In South Carolina, the 22-acre State House grounds, dotted with Confederate statues, continue to impart a narrative of white supremacy. His trip to the Middle East inspires the longest and most impassioned essay: “I don’t think I ever, in my life, felt the glare of racism burn stranger and more intense than in Israel,” he writes. In his complex analysis, he sees the trauma of the Holocaust playing a role in Israel’s tactics in the Middle East: “The wars against the Palestinians and their Arab allies were a kind of theater in which ‘weak Jews’ who went ‘like lambs to slaughter’ were supplanted by Israelis who would ‘fight back.’” Roiled by what he witnessed, Coates feels speechless, unable to adequately convey Palestinians’ agony; their reality “demands new messengers, tasked as we all are, with nothing less than saving the world.”
A revelatory meditation on shattering journeys.Pub Date: Oct. 1, 2024
ISBN: 9780593230381
Page Count: 176
Publisher: One World/Random House
Review Posted Online: Aug. 2, 2024
Kirkus Reviews Issue: Sept. 1, 2024
BOOK REVIEW
BOOK REVIEW
SEEN & HEARD
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
