There’s no better history of the Wild West days of early social media than this one.
The founding editor-in-chief of BuzzFeed News recounts life in the tech-startup trenches.
Jonah Peretti, co-founder of BuzzFeed and the Huffington Post, began his media career on a fluke note, engaging in what used to be called “culture jamming” with Nike, goofing on its labor practices by requesting a bespoke pair of shoes emblazoned with the word sweatshop. In 2001, he ignited what became one of the first instances of something going viral on the internet. That culture jamming of two decades ago would become the flame-war-scorched social media of today. So it was with the man who would become Peretti’s “nemesis, his archrival, and his polar opposite,” British immigrant Nick Denton, who obsessively gathered page views that could in turn be monetized in ad sales, yielding the Gawker website. By Smith’s account, although Denton was more businesslike, he was also wedded to click-bait gossip, if sometimes with a social purpose: “The Gawker scoop of his dreams had always been to out a gay, Christian Republican senator, and thus reveal right-wing hypocrisy in its most naked form.” Alas, he ran up against right-wing billionaire Peter Thiel instead, “a schemer who believed in revenge served cold,” who took years and spent a fortune to lay Gawker to waste. The author gives a detailed, smart account of the foibles of those early days, when no one knew how to conduct decent journalism and make money at the same time. His discussion of the Huffington Post is especially telling as a study in haplessness. Along the way, he tells entertaining out-of-school tales of the early Facebook, the Drudge Report, Breitbart, and Twitter. Self-aware and self-critical, Smith allows that while all these entities helped create today’s digital culture, it was often not for the better, even if Denton today voices hope for “a Talmudic internet still to be made.”
There’s no better history of the Wild West days of early social media than this one.Pub Date: May 2, 2023
ISBN: 978-0-593-29975-3
Page Count: 352
Publisher: Penguin Press
Review Posted Online: March 10, 2023
Kirkus Reviews Issue: April 1, 2023
A philosophically rich critique of state violence and mass apathy.
An Egyptian Canadian journalist writes searchingly of this time of war.
“Rules, conventions, morals, reality itself: all exist so long as their existence is convenient to the preservation of power.” So writes El Akkad, who goes on to state that one of the demands of modern power is that those subject to it must imagine that some group of people somewhere are not fully human. El Akkad’s pointed example is Gaza, the current destruction of which, he writes, is causing millions of people around the world to examine the supposedly rules-governed, democratic West and declare, “I want nothing to do with this.” El Akkad, author of the novel American War (2017), discerns hypocrisy and racism in the West’s defense of Ukraine and what he views as indifference toward the Palestinian people. No stranger to war zones himself—El Akkad was a correspondent in Afghanistan and Iraq—he writes with grim matter-of-factness about murdered children, famine, and the deliberate targeting of civilians. With no love for Zionism lost, he offers an equally harsh critique of Hamas, yet another one of the “entities obsessed with violence as an ethos, brutal in their treatment of minority groups who in their view should not exist, and self-decreed to be the true protectors of an entire religion.” Taking a global view, El Akkad, who lives in the U.S., finds almost every government and society wanting, and not least those, he says, that turn away and pretend not to know, behavior that we’ve seen before and that, in the spirit of his title, will one day be explained away until, in the end, it comes down to “a quiet unheard reckoning in the winter of life between the one who said nothing, did nothing, and their own soul.”
A philosophically rich critique of state violence and mass apathy.Pub Date: Feb. 25, 2025
ISBN: 9780593804148
Page Count: 224
Publisher: Knopf
Review Posted Online: Dec. 14, 2024
Kirkus Reviews Issue: Jan. 15, 2025
BOOK REVIEW
BOOK REVIEW
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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