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THE HE-MAN EFFECT

HOW AMERICAN TOYMAKERS SOLD YOU YOUR CHILDHOOD

A boffo cartoon history of the deliberate manipulation of children's minds.

An entertaining and fact-filled explanation of how toy manufacturers have used psychology and state-of-the-art advertising techniques in children's programming in order to maximize their profits.

In his latest, Brown, author of Tetris, André the Giant, and other well-received works of graphic nonfiction, methodically builds his case that the same strategies developed for wartime propaganda and corporate takeover purposes are deployed in stealth advertising aimed at children. With simple but clever and appealing drawings, he illustrates how Disney and other corporate behemoths have become adept at tying emotional experiences and nostalgia to their media properties. We see just how closely Americans emulate what they see on TV, the sly "salesman in every living room." Toymakers often exploit the fact that children cannot differentiate TV programs from their commercials, and they sponsor Saturday morning cartoons indistinguishable from their playtime products. Brown capably draws the history of breakthrough toys created by the industry's major players: Hasbro, whose G.I. Joe, "basically a boy's Barbie," pioneered the idea of action figures; Marvel, whose comic books were fundamentally commercials to sell their toys; and Mattel, whose bodybuilding He-Man "made Star Wars and G.I Joe figures look like wimpy pencil-neck geeks." The author continues his exploration of "advertising content disguised as programming" through the eras of syndicated animation, cable TV, video games, and numerous new entries in the Star Wars franchise. Throughout the book, Brown emphasizes that children's imaginative play is crucially important in order to learn cooperation, problem-solving, and the nuances of language. He shows how children's media have colonized this crucial area of cognitive development through his depictions of cartoon icons such as Mickey Mouse, idealized masculine role models such as He-Man, and other potent examples of what the New York Times called a "fusion of commerce and childhood imagination." Both Brown's well-studied subject and his playful graphic art are truly "Toyetic!"

A boffo cartoon history of the deliberate manipulation of children's minds.

Pub Date: July 11, 2023

ISBN: 9781250261403

Page Count: 272

Publisher: First Second

Review Posted Online: April 20, 2023

Kirkus Reviews Issue: May 15, 2023

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THE MESSAGE

A revelatory meditation on shattering journeys.

Bearing witness to oppression.

Award-winning journalist and MacArthur Fellow Coates probes the narratives that shape our perception of the world through his reports on three journeys: to Dakar, Senegal, the last stop for Black Africans “before the genocide and rebirth of the Middle Passage”; to Chapin, South Carolina, where controversy erupted over a writing teacher’s use of Between the World and Me in class; and to Israel and Palestine, where he spent 10 days in a “Holy Land of barbed wire, settlers, and outrageous guns.” By addressing the essays to students in his writing workshop at Howard University in 2022, Coates makes a literary choice similar to the letter to his son that informed Between the World and Me; as in that book, the choice creates a sense of intimacy between writer and reader. Interweaving autobiography and reportage, Coates examines race, his identity as a Black American, and his role as a public intellectual. In Dakar, he is haunted by ghosts of his ancestors and “the shade of Niggerology,” a pseudoscientific narrative put forth to justify enslavement by portraying Blacks as inferior. In South Carolina, the 22-acre State House grounds, dotted with Confederate statues, continue to impart a narrative of white supremacy. His trip to the Middle East inspires the longest and most impassioned essay: “I don’t think I ever, in my life, felt the glare of racism burn stranger and more intense than in Israel,” he writes. In his complex analysis, he sees the trauma of the Holocaust playing a role in Israel’s tactics in the Middle East: “The wars against the Palestinians and their Arab allies were a kind of theater in which ‘weak Jews’ who went ‘like lambs to slaughter’ were supplanted by Israelis who would ‘fight back.’” Roiled by what he witnessed, Coates feels speechless, unable to adequately convey Palestinians’ agony; their reality “demands new messengers, tasked as we all are, with nothing less than saving the world.”

A revelatory meditation on shattering journeys.

Pub Date: Oct. 1, 2024

ISBN: 9780593230381

Page Count: 176

Publisher: One World/Random House

Review Posted Online: Aug. 2, 2024

Kirkus Reviews Issue: Sept. 1, 2024

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WAR

An engrossing and ominous chronicle, told by a master of the form.

Documenting perilous times.

In his most recent behind-the-scenes account of political power and how it is wielded, Woodward synthesizes several narrative strands, from the Jan. 6, 2021, insurrection and Hamas’ Oct. 7, 2023, attack on Israel to the 2024 presidential campaign. Woodward’s clear, gripping storytelling benefits from his legendary access to prominent figures and a structure of propulsive chapters. The run-up to Russia’s invasion of Ukraine is tense (if occasionally repetitive), as a cast of geopolitical insiders try to divine Vladimir Putin’s intent: “Doubt among allies, the public and among Ukrainians meant valuable time and space for Putin to maneuver.” Against this backdrop, U.S. Sen. Lindsey Graham implores Donald Trump to run again, notwithstanding the former president’s denial of his 2020 defeat. This provides unwelcome distraction for President Biden, portrayed as a thoughtful, compassionate lifetime politico who could not outrace time, as demonstrated in the June 2024 debate. Throughout, Trump’s prevarications and his supporters’ cynicism provide an unsettling counterpoint to warnings provided by everyone from former Joint Chief of Staff Mark Milley to Vice President Kamala Harris, who calls a second Trump term a likely “death knell for American democracy.” The author’s ambitious scope shows him at the top of his capabilities. He concludes with these unsettling words: “Based on my reporting, Trump’s language and conduct has at times presented risks to national security—both during his presidency and afterward.”

An engrossing and ominous chronicle, told by a master of the form.

Pub Date: Oct. 15, 2024

ISBN: 9781668052273

Page Count: 448

Publisher: Simon & Schuster

Review Posted Online: Oct. 15, 2024

Kirkus Reviews Issue: Dec. 15, 2024

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