A handy guide for novice and moderately experienced speakers, once you’ve dodged the TED boosterism.
The head honcho of the much-watched (and oft-satirized) TED Talks shares how he gets the best out of speakers.
Martin Luther King Jr.’s “I Have a Dream” speech, writes Anderson, clocked in at 17 minutes, 40 seconds: just a hair under the 18 minutes allotted to speakers at the TED Conference, a group that’s included high-wattage thinkers like Bill Gates, Andrew Solomon, and Steven Pinker. The King comparison is apt, since Anderson writes with a preacher’s enthusiasm and messianic demeanor about the virtues of TED Talks and about why you might want to master the skills involved in presenting one. From appropriate dress to calming your nerves to revising to pacing, the bulk of the book is filled with tips. Hone the “throughline” of your talk—its (usually counterintuitive) point—into 15 words. Own your vulnerability and express it onstage. Emphasize parable and metaphor in your storytelling. Avoid bombarding people with slides, especially ones with lots of bullet points (“bullets belong in The Godfather”). Avoid airy expressions of gratitude when you start and finish, and focus instead on more earthbound questions and assertions that stoke curiosity. Anderson provides examples from the TED vault to bolster his points, mentioning speaker shipwrecks anonymously and calling out particularly surprising and successful ones by name—he refers a few times to Monica Lewinsky’s 2015 talk as an example of intense preparation, fending off fear, and telling a story that resonates. The author’s exhortations to constantly revise, rehearse, and rethink your story are all unimpeachably practical. (Indeed, the book unintentionally doubles as a helpful writing guide.) So it’s disappointing that the closing chapters devolve into a TED history lesson and overenthusiastic cheerleading about the organization’s world-changing powers—an oddly soft conclusion from a writer who demands we stick the landing.
A handy guide for novice and moderately experienced speakers, once you’ve dodged the TED boosterism.Pub Date: May 3, 2016
ISBN: 978-0-544-63449-7
Page Count: 288
Publisher: Houghton Mifflin Harcourt
Review Posted Online: March 27, 2016
Kirkus Reviews Issue: April 15, 2016
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...
Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.
The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.Pub Date: Nov. 13, 2012
ISBN: 978-0-670-02496-4
Page Count: 320
Publisher: Viking
Review Posted Online: Sept. 12, 2012
Kirkus Reviews Issue: Oct. 1, 2012
BOOK REVIEW
BOOK REVIEW
The Stoics did much better with the much shorter Enchiridion.
A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.
Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”
The Stoics did much better with the much shorter Enchiridion.Pub Date: Oct. 23, 2018
ISBN: 978-0-525-42814-5
Page Count: 580
Publisher: Viking
Review Posted Online: July 30, 2018
Kirkus Reviews Issue: Aug. 15, 2018
BOOK REVIEW
BOOK REVIEW
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