With the midterm elections looming, this detailed study of how campaigns work shines valuable light into dark corners.
A study of the secret machinery of politics that interprets the polls, creates the advertisements, and advises the candidates.
Sociology professor Laurison, who worked on Barack Obama’s 2008 campaign, draws on interviews with the well-paid professionals (all pseudonymous) of a shadowy business. The author strikes a fairly even balance between Democrats and Republicans. Nearly all are White, college-educated, and from well-off families—a long way from the composition of the national polity. While most genuinely believe that a victory for their favored candidate will make the country better, they often see voters as passive players to be subdivided by various traits and manipulated for their votes, mostly via data. They see the candidate as a bundle of positive and negative characteristics whose main roles are to shake hands, raise money, and give tailored speeches. Working on a campaign is a grueling, exhausting job. Laurison asks, are they effective? Even successful politicos acknowledge that a great deal is out of their hands, determined by the broader environment and thematic issues. The author cites convincing research to show that campaign advertising, for example, does not do much, and voter attitudes are very difficult to change. One of the few campaign activities that seems to make a difference is grassroots contact, especially useful in reaching disinterested voters. But volunteer-based fieldwork is an area that professionals largely disregard. Laurison’s conclusions are interesting, but his own views occasionally distract from his reasoned analysis. Because he clearly loathes Trump and dislikes those who support him, he offers little examination of his 2016 campaign. If nothing else, Trump’s tactics—as dirty as they were—serve as intriguing examples of a successful insurgency campaign. Nevertheless, Laurison makes many important points about how politics reached its current state and where it might go from here.
With the midterm elections looming, this detailed study of how campaigns work shines valuable light into dark corners.Pub Date: June 14, 2022
ISBN: 978-0-8070-2506-2
Page Count: 200
Publisher: Beacon Press
Review Posted Online: March 7, 2022
Kirkus Reviews Issue: April 1, 2022
For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.
Pub Date: Jan. 1, 1979
ISBN: 0061965588
Page Count: 772
Publisher: Harper & Row
Review Posted Online: May 26, 2012
Kirkus Reviews Issue: Jan. 1, 1979
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Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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