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CREATING THINGS THAT MATTER

THE ART AND SCIENCE OF INNOVATIONS THAT LAST

A stimulating book, to be read and pondered as one might a set of cards from Brian Eno.

You can create for profit, or you can create for lasting beauty. It’s not hard to see where designer and teacher Edwards (The Lab: Creativity and Culture, 2010, etc.) comes down on the matter in this thought-provoking treatise.

“What if I don’t have an idea?” asked a young participant in a Harvard class taught by the author. It’s a good question guaranteed to prime the pump—for, Edwards goes on to say, his problem is never not having an idea but perhaps having too many, without much triage of what divides good from bad. “Having a creative idea and working to realize it,” he adds, “is about starting and carrying on a passionate conversation that kicks off with curiosity and accelerates with a team bound together by empathy.” The sentiment seems a little fuzzy, but it gets to some central points—e.g., creativity is fueled by curiosity and moved along by a community. Advocating a path that draws in equal measure on art and science, the author discusses some celebrated creators and the environments in which their ideas have flowed, from the Catalan chef Ferran Adrià to artistic director Diane Paulus, whose revivals of Hair and Pippin have proven to be great hits and who works in “a form of contemporary theater that toggles between Broadway and a planetarium, a disco club and urban streets and alleys.” In talking about creativity and furthering it, Edwards prefers suggestions to hard rules, though some working principles can be adduced. For example, agility is a desideratum, “an ability to think on one’s feet and move quickly in concert with others,” to come up with solutions to pressing problems that rely as much on intuition as on hard research. Some of the problems that the author identifies call out for fast solving, too, such as reforming a food production system that once fed the world but now seems to be running out of juice.

A stimulating book, to be read and pondered as one might a set of cards from Brian Eno.

Pub Date: Oct. 16, 2018

ISBN: 978-1-250-14718-9

Page Count: 288

Publisher: Henry Holt

Review Posted Online: Aug. 12, 2018

Kirkus Reviews Issue: Sept. 1, 2018

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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