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HOW MINDS CHANGE

THE SURPRISING SCIENCE OF BELIEF, OPINION, AND PERSUASION

Convincing advice regarding a timely issue.

A combination of compelling overview and practical strategy.

Benjamin Franklin wrote that public libraries would empower the common man by giving him knowledge. Free public education, a 19th-century invention, proclaimed the same goal. In the following century, computers and, later, the internet would spread information everywhere, overwhelming the forces of censorship, propaganda, prejudice, and lies. As we all know, the opposite happened. This spread of misinformation has produced countless books about true believers who are impervious to evidence—contradictory facts actually strengthen their beliefs. In one of his examples, McRaney, author of You Are Not So Smart, examines attitudes toward same-sex marriage. At the turn of the 21st century, opposition was overwhelming; by the teens, it was crumbling; today, it’s gained fairly wide acceptance. What happened? Searching to discover why fiercely prejudiced people changed their minds, the author begins with the mind itself. Evolution designed the brain for survival, not accuracy. Making decisions from the raw data of our senses is hopelessly slow. Brains work fast and take shortcuts, so we see what we expect to see. When we encounter something that doesn’t make sense, our instinct is not to question our beliefs but to make it fit—and we almost always succeed. Only when contradictions pile up do individuals, reluctantly, reconsider. Equally important, humans are ultrasocial animals who value being accepted by their communities more than being right. Sociologist Brooke Harrington told McRaney, “Social death is more frightening than physical death.” After investigating the stories of true believers who saw the light, the author concludes by describing successful methods. With labels like “street epistemology” or “deep canvassing,” they involve building rapport; listening respectfully to a claim, however wacky; exploring the reasons behind it; and encouraging believers to judge the quality of their reasons. The goal is getting people to think about their own thinking. It doesn’t always work, but McRaney effectively shows how it has proven far more successful than focusing on facts.

Convincing advice regarding a timely issue.

Pub Date: June 21, 2022

ISBN: 978-0-593-19029-6

Page Count: 352

Publisher: Portfolio

Review Posted Online: March 23, 2022

Kirkus Reviews Issue: April 15, 2022

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THINK YOU'LL BE HAPPY

MOVING THROUGH GRIEF WITH GRIT, GRACE, AND GRATITUDE

Some of Avant’s mantras are overstated, but her book is magnanimous, inspiring, and relentlessly optimistic.

Memories and life lessons inspired by the author’s mother, who was murdered in 2021.

“Neither my mother nor I knew that her last text to me would be the words ‘Think you’ll be happy,’ ” Avant writes, "but it is fitting that she left me with a mantra for resiliency.” The author, a filmmaker and former U.S. Ambassador to the Bahamas, begins her first book on the night she learned her mother, Jacqueline Avant, had been fatally shot during a home invasion. “One of my first thoughts,” she writes, “was, ‘Oh God, please don’t let me hate this man. Give me the strength not to hate him.’ ” Daughter of Clarence Avant, known as the “Black Godfather” due to his work as a pioneering music executive, the author describes growing up “in a house that had a revolving door of famous people,” from Ella Fitzgerald to Muhammad Ali. “I don’t take for granted anything I have achieved in my life as a Black American woman,” writes Avant. “And I recognize my unique upbringing…..I was taught to honor our past and pay forward our fruits.” The book, which is occasionally repetitive, includes tributes to her mother from figures like Oprah Winfrey and Bill Clinton, but the narrative core is the author’s direct, faith-based, unwaveringly positive messages to readers—e.g., “I don’t want to carry the sadness and anger I have toward the man who did this to my mother…so I’m worshiping God amid the worst storm imaginable”; "Success and feeling good are contagious. I’m all about positive contagious vibrations!” Avant frequently quotes Bible verses, and the bulk of the text reflects the spirit of her daily prayer “that everything is in divine order.” Imploring readers to practice proactive behavior, she writes, “We have to always find the blessing, to be the blessing.”

Some of Avant’s mantras are overstated, but her book is magnanimous, inspiring, and relentlessly optimistic.

Pub Date: Oct. 17, 2023

ISBN: 9780063304413

Page Count: 288

Publisher: HarperOne

Review Posted Online: Aug. 17, 2023

Kirkus Reviews Issue: Sept. 15, 2023

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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