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THE EXPECTATION EFFECT

HOW YOUR MINDSET CAN CHANGE YOUR WORLD

Cutting-edge research and effective storytelling create an insightful book on an ever changing field.

The human brain, according to this absorbing book, has a mind of its own.

Robson, a former editor at New Scientist and a senior journalist at the BBC, has been studying the brain for years, and he admits that he is still surprised by the way it works. Why do athletes who believe in lucky charms perform better when they carry them? Why do people who believe that age leads to wisdom live longer than people who see getting older as a collection of physical problems? One of the keys to understanding this, writes the author, is the placebo effect, with which most readers will be familiar. The author also describes the “nocebo effect.” As he writes, “placebo means ‘I shall please,’ and nocebo means ‘I shall harm’—and the nocebo response occurs when we believe the body to be under threat. Through the actions of the prediction machine, such expectations will change our physiology so that the mere thought of having a symptom or disease can make us ill.” The reasons for the placebo/nocebo effect lie in the brain’s tendency to fill in the blanks. Since it can only process a small portion of received information, it makes up the rest with pieces of memory and assumption. Then it generates a response, which might involve releasing needed chemicals into the body. Mental becomes physical; expectations shape reality. Robson delves into the underpinning research, which includes methods to train the brain into positive patterns and processes, but he also emphasizes the limits. You cannot become rich by merely wishing for it, for example, but the brain can be trained into experiencing greater satisfaction with life. Robson’s many anecdotes and examples give a human dimension to these ideas. There is no doubt that there is still much to learn about the brain, but the author provides a solid grounding and a useful map on where future paths might lead.

Cutting-edge research and effective storytelling create an insightful book on an ever changing field.

Pub Date: Feb. 15, 2022

ISBN: 978-1-250-82763-0

Page Count: 336

Publisher: Henry Holt

Review Posted Online: Nov. 29, 2021

Kirkus Reviews Issue: Dec. 15, 2021

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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