THE FUTURE IS ANALOG

A sociological study arguing that the pandemic reinforced a widespread desire for old-school, “analog” connectivity.

Toronto-based reporter and writer Sax follows up his well-received The Revenge of Analog by testing its thesis against the upheavals caused by Covid-19: “Digital technology will continue its advance [but]…the analog world remains the one that matters most.” The author considers how unpleasant months of enforced isolation upended his life, tartly noting, “The digital future was finally here! And it fucking sucked.” In response, Sax envisions a future “where digital technology actually elevates the most valuable parts of the analog world rather than replacing them,” and he organizes the text into seven sections, reflecting the priorities we encounter in a typical week: work, schooling, commerce, and so forth. In each chapter, he first outlines the unexpected pitfalls of digital life and then suggests more humane, contemplative approaches that acknowledge progressive solutions from pre-pandemic society, which he terms “rear-looking innovations.” For instance, he argues in favor of “the physical space of the office and the human relationships that occur there,” noting how remote work proved frustrating in many fields. As a parent, Sax grimly views virtual schooling in terms of its “soul crushing disappointment,” recalling how, “as weeks turned to months, everyone except the heroic teachers stopped caring.” He discusses how this misadventure revealed rampant economic inequality in student preparedness while highlighting the emotional aspects of learning relative to the physicality of schools. Likewise, Sax examines how digital commerce proved both helpful and destructive. The shortcomings of gentrification in cities became clearer, and issues of personal faith, communication, and political discourse were likewise strained. The author relies on (virtual) interviews throughout, synthesizing the views of academics, other authors, and his suburban peers. This creates a pop-psych feel to the text, rendered in an approachable, witty style punctuated with personal asides poking fun at his own relative privilege during the pandemic.

Deft, colorful discussion focused more on social prescriptions than on specific, tangible analog things.