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THE TASTEMAKERS

WHY WE'RE CRAZY FOR CUPCAKES BUT FED UP WITH FONDUE

Sax has done his homework—and probably put on a few pounds. A solid overview of trendsetting foods brought to life with...

How does an obscure flavor featured one day in a trendy, high-end cocktail become a leading component of grocery-store barbecue sauce the next year?

Food trends inevitably shape what we eat on a daily basis. James Beard Award winner Sax (Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, 2009) explores how food trends start, why they matter, and how they grow and move through our culture. He breaks down four types of trends: cultural, agriculture-based, chef-driven and health-based, with anecdotes and examples of cupcakes, china black rice, chia seeds and Greek yogurt. “Trends are the process of a feedback loop,” writes the author, “of competition between talents, and they are a balance between following the herd, pleasing customers, and letting creativity flow.” Sax also describes how trends take off in our culture through food events and awards, trend forecasting and marketing efforts. “[T]he increased competitiveness of the grocery business coupled with the rapid spread of foodie culture has sent the big grocers deeper into the world of specialty foods,” he writes, accelerating the trajectory of food trends. So why do food trends even matter? Sax argues they “can deepen and expand our culture beyond the plate.” The rise of food trucks in Washington, D.C., illustrates how trends have the “ability to change laws and behaviors by the sheer nature of their popularity.” By taking undervalued products, such as pork belly and bacon, and raising their value, food trends represent capitalism at its finest. Sax notes that, due to food media and an increasingly popular foodie culture, “food trends are springing up quicker and moving faster than they ever did before.” He also examines the impact of such trendsetters as Momofuku, Whole Foods and Magnolia Bakery.

Sax has done his homework—and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples.

Pub Date: May 27, 2014

ISBN: 978-1-61039-315-7

Page Count: 320

Publisher: PublicAffairs

Review Posted Online: March 25, 2014

Kirkus Reviews Issue: April 15, 2014

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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WHEN BREATH BECOMES AIR

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 29, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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