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THE TASTEMAKERS

WHY WE'RE CRAZY FOR CUPCAKES BUT FED UP WITH FONDUE

Sax has done his homework—and probably put on a few pounds. A solid overview of trendsetting foods brought to life with...

How does an obscure flavor featured one day in a trendy, high-end cocktail become a leading component of grocery-store barbecue sauce the next year?

Food trends inevitably shape what we eat on a daily basis. James Beard Award winner Sax (Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, 2009) explores how food trends start, why they matter, and how they grow and move through our culture. He breaks down four types of trends: cultural, agriculture-based, chef-driven and health-based, with anecdotes and examples of cupcakes, china black rice, chia seeds and Greek yogurt. “Trends are the process of a feedback loop,” writes the author, “of competition between talents, and they are a balance between following the herd, pleasing customers, and letting creativity flow.” Sax also describes how trends take off in our culture through food events and awards, trend forecasting and marketing efforts. “[T]he increased competitiveness of the grocery business coupled with the rapid spread of foodie culture has sent the big grocers deeper into the world of specialty foods,” he writes, accelerating the trajectory of food trends. So why do food trends even matter? Sax argues they “can deepen and expand our culture beyond the plate.” The rise of food trucks in Washington, D.C., illustrates how trends have the “ability to change laws and behaviors by the sheer nature of their popularity.” By taking undervalued products, such as pork belly and bacon, and raising their value, food trends represent capitalism at its finest. Sax notes that, due to food media and an increasingly popular foodie culture, “food trends are springing up quicker and moving faster than they ever did before.” He also examines the impact of such trendsetters as Momofuku, Whole Foods and Magnolia Bakery.

Sax has done his homework—and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples.

Pub Date: May 27, 2014

ISBN: 978-1-61039-315-7

Page Count: 320

Publisher: PublicAffairs

Review Posted Online: March 25, 2014

Kirkus Reviews Issue: April 15, 2014

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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I KNOW WHY THE CAGED BIRD SINGS

However charily one should apply the word, a beautiful book, an unconditionally involving memoir for our time or any time.

Maya Angelou is a natural writer with an inordinate sense of life and she has written an exceptional autobiographical narrative which retrieves her first sixteen years from "the general darkness just beyond the great blinkers of childhood."

Her story is told in scenes, ineluctably moving scenes, from the time when she and her brother were sent by her fancy living parents to Stamps, Arkansas, and a grandmother who had the local Store. Displaced they were and "If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat." But alternating with all the pain and terror (her rape at the age of eight when in St. Louis With her mother) and humiliation (a brief spell in the kitchen of a white woman who refused to remember her name) and fear (of a lynching—and the time they buried afflicted Uncle Willie under a blanket of vegetables) as well as all the unanswered and unanswerable questions, there are affirmative memories and moments: her charming brother Bailey; her own "unshakable God"; a revival meeting in a tent; her 8th grade graduation; and at the end, when she's sixteen, the birth of a baby. Times When as she says "It seemed that the peace of a day's ending was an assurance that the covenant God made with children, Negroes and the crippled was still in effect."

However charily one should apply the word, a beautiful book, an unconditionally involving memoir for our time or any time.

Pub Date: Feb. 1, 1969

ISBN: 0375507892

Page Count: 235

Publisher: Random House

Review Posted Online: May 14, 2012

Kirkus Reviews Issue: Feb. 1, 1969

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