CONSPIRITUALITY

A sprawling critique of the dangerous promise and politics of the modern wellness industry.

Beres, Remski, and Walker—three veterans of New Age wellness and co-hosts of the eponymous podcast—attempt to untangle a web of histories connecting yoga, pseudoscience, toxic individualism, and fascism. The titular term, a portmanteau of conspiracy and spirituality, describes the ideological pathway that ushers many wellness-seekers from innocuous self-improvement to political extremism. Conspiritualists generally come to wellness depoliticized and ideologically vulnerable, and they are often desperate for answers to physical or spiritual problems that traditional religion and medicine have failed to provide. Conspiritualists generally assign more agency to individual impurity than systemic injustice. Their faith in charismatic gurus, who unveil the arbitrary forces (karma, “energy”) supposedly governing bodily health, primes them to accept similar myths (Pizzagate, QAnon) about the wider world. This trajectory is bolstered by a lucrative online wellness-influencer industry in which algorithms encourage extremist political content, resulting in “an online religion that strings mysteries together on a compelling narrative arc.” The authors couple their firsthand experiences with well-researched accounts of clairvoyants and cult leaders to criticize the cultural appropriation, disaster profiteering, and moral panic scaffolding the conspirituality economy. Their study locates pieces of this formula across time and space, from present-day Hindu nationalism to Nazi racial ideology and the American eugenics movement. “The timeline is chaotic,” write the authors, “but cryptic hashtags keep it strung together: #savethechildren, #trusttheplan, #enjoytheshow, #WWG1WGA. It’s chilling, because you’ve heard these terms in a news report about QAnon.” If this seems like a lot of threads to weave into a single narrative, it is. The book verges on conspiratorial thinking in trying to neatly connect them all through disparate accounts of sexual, racial, and bodily anxiety. However, the core argument about the contemporary conspirituality pipeline is compelling.

Useful, timely revelations about the political underbelly of New Age spiritualism.