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HIT MAKERS

WHY THINGS BECOME POPULAR

Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her...

How does a nice idea become an earworm, or a fashion trend, or—shudder—a meme? Atlantic senior editor Thompson ventures a few well-considered answers.

We live in a world of expectations and conventions, though you might not know it. Take, say, a nice chick flick, a winning instance of which will have one or more of three types of women, “doe-eyed lover, harping mothers, and Meryl Streep.” A romantic comedy, observes Thompson, breaks into three acts: two people thrash toward coupledom, come together, and face some challenge that they overcome to go back to coupledom once more. If the woman sleeps with someone else during the period of challenge, then all bets are off; barring that, norms observed, the story will move along to a more or less satisfactory conclusion. Sometimes a true hit arises that does more than ape convention, and here, in discerning how the outliers become mainstream, is where Thompson’s book finds its greatest merit: George Lucas didn’t quite have precedent for Star Wars, but he borrowed enough of the familiar that the films were “fathoms deep with allusions to the most common storytelling themes of the early twentieth century and the many millennia before.” We like our novelty to be familiar but not too familiar. In a nice turn, the author writes, “we are born average and die unique,” and just so, a hit will promise new turf without being wholly strange. And in every industry, the author notes, there are those who wish to become “toadish rejects metamorphosing into princely hits.” There’s not much thesis or hard science here, but there’s plenty of anecdotally rich exploration in the odd corners of the sociology of communication, business history, and psychology, all to entertaining and instructive ends.

Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her own.

Pub Date: Feb. 7, 2017

ISBN: 978-1-101-98032-3

Page Count: 352

Publisher: Penguin Press

Review Posted Online: Dec. 7, 2016

Kirkus Reviews Issue: Dec. 15, 2016

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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BETWEEN THE WORLD AND ME

NOTES ON THE FIRST 150 YEARS IN AMERICA

This moving, potent testament might have been titled “Black Lives Matter.” Or: “An American Tragedy.”

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The powerful story of a father’s past and a son’s future.

Atlantic senior writer Coates (The Beautiful Struggle: A Father, Two Sons, and an Unlikely Road to Manhood, 2008) offers this eloquent memoir as a letter to his teenage son, bearing witness to his own experiences and conveying passionate hopes for his son’s life. “I am wounded,” he writes. “I am marked by old codes, which shielded me in one world and then chained me in the next.” Coates grew up in the tough neighborhood of West Baltimore, beaten into obedience by his father. “I was a capable boy, intelligent and well-liked,” he remembers, “but powerfully afraid.” His life changed dramatically at Howard University, where his father taught and from which several siblings graduated. Howard, he writes, “had always been one of the most critical gathering posts for black people.” He calls it The Mecca, and its faculty and his fellow students expanded his horizons, helping him to understand “that the black world was its own thing, more than a photo-negative of the people who believe they are white.” Coates refers repeatedly to whites’ insistence on their exclusive racial identity; he realizes now “that nothing so essentialist as race” divides people, but rather “the actual injury done by people intent on naming us, intent on believing that what they have named matters more than anything we could ever actually do.” After he married, the author’s world widened again in New York, and later in Paris, where he finally felt extricated from white America’s exploitative, consumerist dreams. He came to understand that “race” does not fully explain “the breach between the world and me,” yet race exerts a crucial force, and young blacks like his son are vulnerable and endangered by “majoritarian bandits.” Coates desperately wants his son to be able to live “apart from fear—even apart from me.”

This moving, potent testament might have been titled “Black Lives Matter.” Or: “An American Tragedy.”

Pub Date: July 8, 2015

ISBN: 978-0-8129-9354-7

Page Count: 176

Publisher: Spiegel & Grau

Review Posted Online: May 5, 2015

Kirkus Reviews Issue: July 1, 2015

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