Excellent advice from an authority on using the media to best advantage.
A public relations professional shares a wealth of useful ideas for gaining free media coverage.
In this highly accessible guide, Griesel (FUNDaMentals, 2012, etc.) details 226 “smart ideas” that any corporate communicator can use to “raise their profile or that of their company, project or concept.” The author covers several essential topics, such as how to attract favorable media attention, develop lasting media contacts, craft effective messages, make public speeches and master the art of the interview. She holds nothing back as she shares insider tips for getting noticed (“You will not get your story told if the editor or publisher feels your story will not help sell copies, subscriptions or advertising”) and secrets for identifying the right media sources (“A smart way to unearth reporters covering your sector is to look for keywords found in your competitors’ press releases”). A chapter that addresses public-company transparency in financial reporting is sure to help novice communicators navigate tricky regulatory waters. Of particular value is the author’s take on “critical issues to weigh when dealing with a crisis.” Here, Griesel demonstrates her keen eye for crisis management, offering several pertinent ideas for minimizing public relations damage from bad news: “Have a crisis plan of action in place before the crisis,” she writes, and “[a]void a fortress mentality when dealing with the media.” After a comprehensive run-through of basic and advanced PR techniques, Griesel appends a helpful second section, which includes an informed discussion of how to most effectively use websites, email and social media. In this comprehensive work, the author skillfully writes for an executive audience—the text is elegant in its simplicity, its ideas are clearly spelled out, and its chapters are short. Overall, this book draws aside the curtain of mystery surrounding public relations and delivers numerous ideas for gaining corporate visibility.
Excellent advice from an authority on using the media to best advantage.Pub Date: Dec. 10, 2014
ISBN: 978-1936705139
Page Count: 238
Publisher: Business School of Happiness Inc.
Review Posted Online: Jan. 14, 2015
Kirkus Reviews Issue: Feb. 15, 2015
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
