Excellent advice from an authority on using the media to best advantage.
A public relations professional shares a wealth of useful ideas for gaining free media coverage.
In this highly accessible guide, Griesel (FUNDaMentals, 2012, etc.) details 226 “smart ideas” that any corporate communicator can use to “raise their profile or that of their company, project or concept.” The author covers several essential topics, such as how to attract favorable media attention, develop lasting media contacts, craft effective messages, make public speeches and master the art of the interview. She holds nothing back as she shares insider tips for getting noticed (“You will not get your story told if the editor or publisher feels your story will not help sell copies, subscriptions or advertising”) and secrets for identifying the right media sources (“A smart way to unearth reporters covering your sector is to look for keywords found in your competitors’ press releases”). A chapter that addresses public-company transparency in financial reporting is sure to help novice communicators navigate tricky regulatory waters. Of particular value is the author’s take on “critical issues to weigh when dealing with a crisis.” Here, Griesel demonstrates her keen eye for crisis management, offering several pertinent ideas for minimizing public relations damage from bad news: “Have a crisis plan of action in place before the crisis,” she writes, and “[a]void a fortress mentality when dealing with the media.” After a comprehensive run-through of basic and advanced PR techniques, Griesel appends a helpful second section, which includes an informed discussion of how to most effectively use websites, email and social media. In this comprehensive work, the author skillfully writes for an executive audience—the text is elegant in its simplicity, its ideas are clearly spelled out, and its chapters are short. Overall, this book draws aside the curtain of mystery surrounding public relations and delivers numerous ideas for gaining corporate visibility.
Excellent advice from an authority on using the media to best advantage.Pub Date: Dec. 10, 2014
ISBN: 978-1936705139
Page Count: 238
Publisher: Business School of Happiness Inc.
Review Posted Online: Jan. 14, 2015
Kirkus Reviews Issue: Feb. 15, 2015
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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