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FEARLESS GENIUS

THE DIGITAL REVOLUTION IN SILICON VALLEY 1985-2000

A vital piece of photographic history.

A pictorial and textual time machine documenting the driven personalities who pioneered the technological world from 1985 to 2000.

Mattresses on the floor, toddlers crawling around, empty takeout cartons left standing on tabletops and computer guts everywhere: These are just a few of the incongruous but gripping scenes Menuez managed to capture during his fascinating years chronicling Silicon Valley. Given unprecedented access to Steve Jobs’ new NeXT computer company following the late icon’s ouster from Apple, Menuez soon found his way inside the buzzing beehives of other digital giants like Netscape, Photoshop, Sun, Microsoft and others. In addition to the mercurial Jobs, the author trained his illuminating camera lens on the likes of Bill Gates, John Warnock, Chuck Geschke, Bill Joy, Marc Andreessen and a cavalcade of other technological innovators. In this book, Menuez captures them arguing, laughing, pondering and relentlessly pressing forward. While managing to convey both intimacy and perspective, the photographic format lends a certain historical gravitas to events that may only now be settling into comfortable memory. Each frame brims with the subjects’ frustration, fascination and fun. Everyone is having such a good time making history, but will they burn out before their chosen tasks are completed? A photo depicting the suicidal tendencies of a defeated tech support employee says a lot: “Although the Macintosh was designed to be easy to use, as it evolved it became more complex and unwieldy. Users were frustrated and angry and took it out on tech support employees." Menuez even makes the innovators’ solitude—sequestered behind drawn blinds for days or cordoned off from the rest of the pack in lonely cubicles—surprisingly compelling. The accompanying text is both complementary and instructive. An interesting introduction by novelist Kurt Andersen sets the stage for an indispensable look back at how the world we know now was actually constructed.

A vital piece of photographic history.

Pub Date: May 27, 2014

ISBN: 978-1-4767-5269-3

Page Count: 192

Publisher: Atria

Review Posted Online: March 17, 2014

Kirkus Reviews Issue: April 1, 2014

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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