PIXEL FLESH

When an expert in the beauty business surveys the field, she finds a bleak and frightening landscape.

Atlanta, who has long been a figure in the beauty industry as a writer, editor, and brand consultant, deftly gauges and examines the pressure on young women to be constantly beautiful, fresh, and fashionable. She is brave enough to recount her firsthand experience with beauty culture and supplements her investigation with interviews with influencers, researchers, and young women who religiously follow the trends. She even spent time with Kylie Jenner, the source code for much of the modern beauty business, who in person turned out to be much more ambiguous and uncertain than her social media profile suggests. For many young women, beauty has become an obsession, and they spend much of their life (and money) on skin care routines, diets, and surgical enhancements. Atlanta acknowledges that beauty has always had a commercial aspect, but social media has taken it to a new, ultracompetitive level. Filters and software apps mean that a digital image can be endlessly improved and perfected, to the point that reality has become detached from what is presented on the screen. The result of all this is stress, depression, and heartache for millions of women worldwide. Far from freeing women, beauty has become another tool of manipulation, and Atlanta concludes that the cycle must end. In the closing chapter, she offers useful advice on breaking the addiction, and it begins with true self-awareness. “You do not owe anyone perfect, and you don’t owe anyone pretty,” she writes. “Remove the glossy filter that smooths out any negativity, resist the feminine urge to lighten the mood, or to make others comfortable [and] practice radical honesty with yourself and others.”

This book is courageous, revealing, and occasionally painful, and Atlanta writes with verve and authority.