Readers interested in business and entrepreneurship, as well as outer space, will find Berger’s book irresistible.
An up-close account of the otherworldly trajectory of tech magnate Elon Musk.
Ars Technica editor Berger opens with a telling scene set in South Texas in late September 2019, when Musk visited a factory building a rocket that one day will be bound for Mars. Sending that ship—and people—to the red planet is of a parcel with Musk’s pioneering work in “remaking the global aerospace industry,” which includes privatizing efforts that had long belonged to government agencies such as NASA—which, though funded to the tune of some $25 billion per year, still “remains several giant leaps away from sending a few astronauts to Mars.” Getting the SpaceX rocket safely to distant Mars “may not work,” Musk confessed before adding, “But it probably will.” By Berger’s swiftly moving account, it will, not just because Musk is an endlessly driven, intensely focused sort who could use a little more fun in life—at one point, Musk ruefully allows that “it wouldn’t have hurt to have just one cocktail on the damn beach” of a distant Pacific atoll used in test flights—but also because Musk is surrounded by brilliant scientists recruited from academia and industry who are thoroughly invested in the project’s success. “They want that golden ticket for the world’s greatest thrill ride,” Berger writes, evoking another obsessed genius, Willie Wonka. Musk now leads not just SpaceX, but also the Tesla electric automobile company as well as a neural technology company and a firm devoted to digging new transportation tunnels below overcrowded cities. Even so, he remains closely attentive to matters that aviation engineers have often overlooked, such as recycling rocket stages: “If an airline discarded a 747 jet after every transcontinental flight,” writes the author, “passengers would have to pay $1 million for a ticket."
Readers interested in business and entrepreneurship, as well as outer space, will find Berger’s book irresistible.Pub Date: March 2, 2021
ISBN: 978-0-06-297997-1
Page Count: 288
Publisher: Morrow/HarperCollins
Review Posted Online: Jan. 5, 2021
Kirkus Reviews Issue: Feb. 1, 2021
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
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