An informative guidebook that reads like the transcript of an infomercial.
A step-by-step marketing formula for quickly becoming a well-known, financially successful authority.
Gabrielle (Kindle Bestseller Publishing: Write a Bestseller in 30 Days!, 2017) starts with the good news: Becoming an “influencer,” an established authority on the internet, doesn’t require one to be famous, technologically savvy, a marketing genius, or even that talented. A detailed plan is necessary, however, and hers comprises seven steps to be completed over a six-month period. Gabrielle explains how one can concoct a brand and discover a “sub niche,” a specialized corner of the market one can dominate, driven by a “unique value proposition.” She also explains how to attract a target audience and then build a sales funnel that reliably directs a stream of would-be consumers to products they’re likely to purchase. The author emphasizes the benefits of “OPA,” other people’s audiences, and supplies sound, actionable advice on how to cultivate relationships with other influencers and establish an online presence convertible into cash. At the heart of her strategy is self-publishing a bestselling book, and on this point, Gabrielle most brightly shines. Her counsel, specific and informative, discusses in great detail the ways a book launch can optimize the work’s visibility on Amazon. Further, Gabrielle’s approach is wide-ranging and multifaceted. She examines various ways one can take advantage of other media outlets, including Tedx Talks and JV Webinars. The tone here is indefatigably cheerful; there are chapters with titles like “Reach for the Stars!” which is immediately followed by “Be the Star!” She adopts a rhetorical register that seems designed to inspire a roomful of teenagers: “Cool? Let’s rock!” The benefit of that style of writing is that it’s very clear (most paragraphs are a sentence long), but it can also sound a little condescending or silly. Also, she doggedly markets her own instructional videos and the like—apparently, the book itself is an excellent example of what she means by “funnel magic.”
An informative guidebook that reads like the transcript of an infomercial.Pub Date: May 15, 2018
ISBN: 978-1-982977-11-5
Page Count: 228
Publisher: SassyZenGirl Publishing
Review Posted Online: July 11, 2018
Review Program: Kirkus Indie
BOOK REVIEW
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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