A forceful, clear, and detailed method for strengthening prioritization.
Max presents a variety of tools and tactics for making smarter business decisions in this guide.
The author, an executive coaching consultant, repeatedly stresses the importance of setting priorities in the business world: “If you don’t know your priorities,” he writes, “there’s no real engine that is driving your planning.” For companies and organizations, priorities are essential for survival, per Max, “but to thrive, their priorities must mesh like gears to synchronize the work that teams are planning and doing, so they can make progress consistently and predictably.” The author is aware of the frequency of distractions and time-sinks in the corporate world and the abundance of issues that are “urgent but not important.” In these pages, he offers strategies for clarifying priorities at various levels of significance. Most of these approaches employ a prioritization process model called DEGAP, consisting of five phases: Decide, Engage, Gather, Arrange, and, finally, Prioritize, which pulls all the earlier phases together. Max elaborates on all of these directives and provides further tools for sharpening the focus of prioritization, including the “Impact/Effort Matrix” and the “Situation Checklist,” the latter of which highlights circumstances in which prioritizing would be most essential, from launching a turnaround of some kind to scaling an operation up or down. Max writes with a tone of frank understanding that runs throughout the book, even when he’s recommending a very simple procedure, like making a to-do list: “Weirdly, the vast majority of people undervalue the power of a simple checklist for avoiding unintended negative consequences.” Readers feeling swamped by choices and competing calls for their attention will find the author’s consistent clarity of vision both refreshing and valuable—the techniques he outlines could untangle just about any institutional tangle. Max’s long experience is evident on every page.
A forceful, clear, and detailed method for strengthening prioritization.Pub Date: May 14, 2024
ISBN: 9781959029007
Page Count: 232
Publisher: Two Waves Books
Review Posted Online: May 7, 2024
Review Program: Kirkus Indie
It’s not Shakespeare, not by a long shot. But at least it’s not James Franco.
A noted actor turns to verse: “Poems are a Saturday in the middle of the week.”
McConaughey, author of the gracefully written memoir Greenlights, has been writing poems since his teens, closing with one “written in an Australian bathtub” that reads just as a poem by an 18-year-old (Rimbaud excepted) should read: “Ignorant minds of the fortunate man / Blind of the fate shaping every land.” McConaughey is fearless in his commitment to the rhyme, no matter how slight the result (“Oops, took a quick peek at the sky before I got my glasses, / now I can’t see shit, sure hope this passes”). And, sad to say, the slight is what is most on display throughout, punctuated by some odd koanlike aperçus: “Eating all we can / at the all-we-can-eat buffet, / gives us a 3.8 education / and a 4.2 GPA.” “Never give up your right to do the next right thing. This is how we find our way home.” “Memory never forgets. Even though we do.” The prayer portion of the program is deeply felt, but it’s just as sentimental; only when he writes of life-changing events—a court appearance to file a restraining order against a stalker, his decision to quit smoking weed—do we catch a glimpse of the effortlessly fluent, effortlessly charming McConaughey as exemplified by the David Wooderson (“alright, alright, alright”) of Dazed and Confused. The rest is mostly a soufflé in verse. McConaughey’s heart is very clearly in the right place, but on the whole the book suggests an old saw: Don’t give up your day job.
It’s not Shakespeare, not by a long shot. But at least it’s not James Franco.Pub Date: Sept. 16, 2025
ISBN: 9781984862105
Page Count: 208
Publisher: Crown
Review Posted Online: Aug. 15, 2025
Kirkus Reviews Issue: Sept. 15, 2025
BOOK REVIEW
BOOK REVIEW
SEEN & HEARD
SEEN & HEARD
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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