MANAGING PRIORITIES

Max presents a variety of tools and tactics for making smarter business decisions in this guide.

The author, an executive coaching consultant, repeatedly stresses the importance of setting priorities in the business world: “If you don’t know your priorities,” he writes, “there’s no real engine that is driving your planning.” For companies and organizations, priorities are essential for survival, per Max, “but to thrive, their priorities must mesh like gears to synchronize the work that teams are planning and doing, so they can make progress consistently and predictably.” The author is aware of the frequency of distractions and time-sinks in the corporate world and the abundance of issues that are “urgent but not important.” In these pages, he offers strategies for clarifying priorities at various levels of significance. Most of these approaches employ a prioritization process model called DEGAP, consisting of five phases: Decide, Engage, Gather, Arrange, and, finally, Prioritize, which pulls all the earlier phases together. Max elaborates on all of these directives and provides further tools for sharpening the focus of prioritization, including the “Impact/Effort Matrix” and the “Situation Checklist,” the latter of which highlights circumstances in which prioritizing would be most essential, from launching a turnaround of some kind to scaling an operation up or down. Max writes with a tone of frank understanding that runs throughout the book, even when he’s recommending a very simple procedure, like making a to-do list: “Weirdly, the vast majority of people undervalue the power of a simple checklist for avoiding unintended negative consequences.” Readers feeling swamped by choices and competing calls for their attention will find the author’s consistent clarity of vision both refreshing and valuable—the techniques he outlines could untangle just about any institutional tangle. Max’s long experience is evident on every page.

A forceful, clear, and detailed method for strengthening prioritization.