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I NEVER HAD A BEST-SELLER

THE STORY OF A SMALL PUBLISHER

Bookish story of Twayne Publishers, Inc., and how the scholarly house stayed alive largely through sales to libraries and academics. Steinberg, Twayne's founder, sticks to business here: We get precious little of the living man but much about his publishing philosophy and the nobler tricks of the trade. The author shunned big names, trembled at the idea of a bestseller that might turn into a very expensive dinosaur laying stone-dead books being returned to him by booksellers. Highlights include the births of dozens of series tailored to narrow markets: series about American and British authors and those of other ethnic groups and nationalities; series in criticism; series in Judaica (over 100 titles)—you name it and Twayne had a series. Small print-runs with guaranteed markets kept the house (founded in the mid-50's) afloat, and Steinberg had a special talent for handling remainders. In fact, when Twayne was sold at last to G.K. Hall & Co., a subsidiary of ITT, Steinberg was kept on, only to become the ``remainder maven'' for disposing of overstock for a number of ITT publishing companies. ``I think I got rid of more than a million books,'' he says. His liveliest moments come on trips to Moscow for the Moscow Book Fair—where he set up a display of outlawed Judaica that brought tears to the eyes of visiting Jews—and to China, a special interest of his because Twayne was founded specifically to publish the Chinese classic Dream of the Red Chamber (which the house then failed to bring out during its first ten years). Colorless—and certain not to be a bestseller.

Pub Date: April 15, 1993

ISBN: 0-7818-0049-8

Page Count: 288

Publisher: N/A

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: March 1, 1993

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DYLAN GOES ELECTRIC!

NEWPORT, SEEGER, DYLAN, AND THE NIGHT THAT SPLIT THE SIXTIES

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s...

Music journalist and musician Wald (Talking 'Bout Your Mama: The Dozens, Snaps, and the Deep Roots of Rap, 2014, etc.) focuses on one evening in music history to explain the evolution of contemporary music, especially folk, blues, and rock.

The date of that evening is July 25, 1965, at the Newport Folk Festival, where there was an unbelievably unexpected occurrence: singer/songwriter Bob Dylan, already a living legend in his early 20s, overriding the acoustic music that made him famous in favor of electronically based music, causing reactions ranging from adoration to intense resentment among other musicians, DJs, and record buyers. Dylan has told his own stories (those stories vary because that’s Dylan’s character), and plenty of other music journalists have explored the Dylan phenomenon. What sets Wald's book apart is his laser focus on that one date. The detailed recounting of what did and did not occur on stage and in the audience that night contains contradictory evidence sorted skillfully by the author. He offers a wealth of context; in fact, his account of Dylan's stage appearance does not arrive until 250 pages in. The author cites dozens of sources, well-known and otherwise, but the key storylines, other than Dylan, involve acoustic folk music guru Pete Seeger and the rich history of the Newport festival, a history that had created expectations smashed by Dylan. Furthermore, the appearances on the pages by other musicians—e.g., Joan Baez, the Weaver, Peter, Paul, and Mary, Dave Van Ronk, and Gordon Lightfoot—give the book enough of an expansive feel. Wald's personal knowledge seems encyclopedic, and his endnotes show how he ranged far beyond personal knowledge to produce the book.

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s personal feelings about Dylan's music or persona.

Pub Date: July 25, 2015

ISBN: 978-0-06-236668-9

Page Count: 368

Publisher: Dey Street/HarperCollins

Review Posted Online: May 15, 2015

Kirkus Reviews Issue: June 1, 2015

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NUTCRACKER

This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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