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BIG VAPE

THE INCENDIARY RISE OF JUUL

Intensive, exemplary reportage on a controversial industry cloaked in scandal.

A deep investigative dive into the electronic cigarette behemoth.

In this riveting exposé, Time health and science journalist Ducharme chronicles the history and problematic future of Juul, which quickly rose to prominence after a series of missteps. She profiles friends and former smokers James Monsees and Adam Bowen, who, during a 2005 Stanford product-design program, sought to develop an alternative to traditional tobacco-burning cigarettes. Focusing on harm reduction, they positioned their prototype as a way to “improve the lives of adult smokers” by helping them transition to the supposed safety of vaporizing pens, which heat a liquid but avoid combustion. Piggybacking on lessons from earlier, less-successful vaping devices, Monsees and Bowen, aided by Japanese investors, laid the groundwork for a successful venture—but not without a host of problems that did not go unnoticed by the Food and Drug Administration and would reemerge later to cloud their success. With briskly paced writing, Ducharme details the “buzz-testing” conducted by Juul employees to gauge the addictive potency of the nicotine formulations in the vape pods and how the “cool kids”–friendly product marketing campaign became “the company’s religion.” As the author writes, "more news stories suggested that Juul had torn a page from the Big Tobacco playbook and purposely hooked teenage customers for profit." By 2015, Juul vaporizers were widespread, and the company started to record significant profits. However, when reports of underage users emerged, Juul dispatched representatives to schools to warn about the dangers of nicotine, “sprinkling in references to how safe Juul was and how it was going to get FDA approval any day now.” Juul then partnered with big tobacco corporation Altria, and the emergence of a mysterious pulmonary illness ignited anti-vaping activists and public health watchdogs. In the wake of hundreds of lawsuits set to hit courtrooms in 2022, both Monsees and Bowen have “abandoned ship.” Based on dozens of interviews with former employees, investors, doctors, and researchers, this well-rounded journalistic narrative is consistently informative and alarming.

Intensive, exemplary reportage on a controversial industry cloaked in scandal.

Pub Date: May 25, 2021

ISBN: 978-1-250-77753-9

Page Count: 336

Publisher: Henry Holt

Review Posted Online: April 13, 2021

Kirkus Reviews Issue: May 1, 2021

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ABUNDANCE

Cogent, well-timed ideas for meeting today’s biggest challenges.

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Helping liberals get out of their own way.

Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.

Cogent, well-timed ideas for meeting today’s biggest challenges.

Pub Date: March 18, 2025

ISBN: 9781668023488

Page Count: 320

Publisher: Avid Reader Press

Review Posted Online: Jan. 16, 2025

Kirkus Reviews Issue: Feb. 15, 2025

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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