A well-researched and engrossing survey of consumer culture.
A marketing and advertising executive reevaluates the history and legacy of the Roaring ’20s.
While the focus of this book is on the second decade of the 20th century, it begins and ends inside contemporary Target and Costco stores. Its central argument contends that the roots of our “modern shopping experience” lie in transformations that occurred a century ago. Voiovich asserts that central aspects of contemporary consumer culture, including customized options at varying price points for the same base product, informational advertising that sells a product by teaching consumers how to use it, and in-store retail credit, all started in the ’20s. Innovators in consumer culture, from Coco Chanel to the creative minds behind the fictional Betty Crocker, are given ample attention, as are those who brought branding to sports and entertainment, such as Babe Ruth and Charlie Chaplin. The lengthy book is particularly adept at putting cultural transformations of the decade into a larger historical context. Voiovich, the author of Marketer in Chief: How Each President Sold the American Idea (2021), has a firm grasp on his subject, as reflected in the book’s ample references to historians, scholars, and primary-source research. Moreover, as the son of an advertising director, the great-grandson of an inventor, and a product designer and adman himself, he offers readers a sense of enthusiasm rarely found in more academic historical texts. The book’s strength lies in its engaging, accessible style that captures the titillating, over-the-top cultural milieu of the decade. And while it’s generally optimistic in tone, the book doesn’t ignore the dark side of consumer culture, noting the environmental impacts of mass consumption and how modern shopping has become “a drug that’s addicted the American public.”
A well-researched and engrossing survey of consumer culture.Pub Date: March 24, 2023
ISBN: 978-1737001348
Page Count: 475
Publisher: Jaywalker Publishing LLC
Review Posted Online: May 27, 2023
Review Program: Kirkus Indie
BOOK REVIEW
Cogent, well-timed ideas for meeting today’s biggest challenges.
Helping liberals get out of their own way.
Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.
Cogent, well-timed ideas for meeting today’s biggest challenges.Pub Date: March 18, 2025
ISBN: 9781668023488
Page Count: 320
Publisher: Avid Reader Press
Review Posted Online: Jan. 16, 2025
Kirkus Reviews Issue: Feb. 15, 2025
BOOK REVIEW
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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