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INVENT AND WANDER

THE COLLECTED WRITINGS OF JEFF BEZOS

Business students will find plenty of case studies to put to use.

Business writings from the richest man in the world.

In an admiring introduction, Walter Isaacson praises Bezos for his “insatiable, childlike, and joyful curiosity about almost everything.” A “voracious reader” who devoured science fiction—taking lessons, it seems, from Robert Heinlein in particular—Bezos has since become one of the leading private investors in space exploration. To get there, however, he had to forge a business empire that grew from 10 employees to 750,000 over the last quarter-century. In this collection of shareholder letters and occasional writings, Bezos immediately emerges as the kind of businessperson who clearly believes the maxim that if it can’t be measured, it can’t be managed. He’s a demon for quantification, noting, for instance, that over a seven-year period, Amazon’s “Frustration-Free Packaging Program” grew from 19 products to more than 400,000 and by 2015 had “eliminated tens of millions of pounds of excess packaging.” Corporate cheerleading is minimal compared to that sort of quantification, although a mantra is that investors should prefer “missionaries” over “mercenaries,” the latter of whom “are trying to flip their stock” while the former are “trying to build a great service.” Those with an interest in business history will find that charting the evolution of Amazon from annual letter to annual letter is a fascinating exercise in constant self-invention: The company began as a bookstore but always with an eye, as Bezos wrote in 1999, of becoming “a place where customers can come to find and discover anything and everything they might want to buy online.” Of ancillary interest are Bezos’ account of how he came to buy the Washington Post and his commitment, clearly inspired by that love of science fiction, to use some of his fortune to set the stage for building space colonies “that would be really pleasant places to live.”

Business students will find plenty of case studies to put to use.

Pub Date: Nov. 17, 2020

ISBN: 978-1-64782-071-8

Page Count: 256

Publisher: Harvard Business Review Press

Review Posted Online: Sept. 9, 2020

Kirkus Reviews Issue: Oct. 1, 2020

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ABUNDANCE

Cogent, well-timed ideas for meeting today’s biggest challenges.

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Helping liberals get out of their own way.

Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.

Cogent, well-timed ideas for meeting today’s biggest challenges.

Pub Date: March 18, 2025

ISBN: 9781668023488

Page Count: 320

Publisher: Avid Reader Press

Review Posted Online: Jan. 16, 2025

Kirkus Reviews Issue: Feb. 15, 2025

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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