THE SELF-EMPLOYED LIFE

A book of inspiration and practical tips for self-employed business owners that goes beyond the usual.

Shaw, a photographer, podcaster, speaker, coach, and consultant, has been self-employed for his entire career—from age 14 through midlife—and works with clients who are also self-employed. In this debut guide he introduces a “self-employment ecosystem” with the aim of providing everything necessary to create a sustainable business and lifestyle for oneself. An introductory section describes the paradox of self-employment: wanting to control one’s own destiny, while finding oneself in uncontrollable circumstances. It goes on to list symptoms of work-life imbalance and to present his ecosystem concept. The main text is organized into three parts: “Personal Development,” “Business Strategies,” and “Daily Habits.” Each offers the author’s personal experiences and client success stories as well as useful explanations and pithy, practical advice. The “Personal Development” section covers such topics as one’s mindset regarding money and how to deal with obstacles and limiting beliefs. Clear, memorable explanations abound; for example, he encourages readers to think of letting go of one thing to reach another as like Tarzan swinging from vine to vine. “Business Strategies” includes an explication of what the author calls “hug marketing,” pictured as a series of concentric circles. Shaw offers a novel, step-by-step way to conceptualize a website that’s refreshingly easy to grasp, explaining it as an emotional journey. The section also covers such elements as defining one’s niche and inspiring referrals. “Daily Habits” suggests ways to sustain growth, creativity, and work-life balance through various techniques and how to handle rejection and self-employment in midlife. The book’s tone is immediately relatable; self-employed people in creative fields will feel seen. Throughout, the author’s style is personal, candid, and conversational, sometimes reading like a pep talk tinged with self-deprecating humor. Several brief exercises and worksheets will help readers think through the author’s principles, and an additional workbook (not seen) is available on the author’s website. Overall, this book will be worthwhile for anyone running their own business or thinking of starting one.

Candid, refreshing advice for self-guided businesspeople.