A swift, unusually entertaining journey through present-day public relations.
Holden (Second that Emotion, 2012) offers a novel about a possible new Messiah—and a company that must sell the world on the concept.
After a successful career at advertising firm CREATIF, 51-year-old Mal Thomas is set to retire in the Blue Ridge Mountains with his dear wife, Mara. Although he left on poor terms with his former colleague Oliver “OMG” Melville Grouse III, he’s ready to relax—that is, until a former client lures him out of retirement with an incredible offer. Mal, along with others from his old firm, are taken by private jet to Miami to meet with Alfredo Baptiste, a Cuban refugee who leads BAPTIST, a massive company involved in “seemingly every key area of American business and industry.” He’s worked with CREATIF in the past, and now he has a lucrative assignment for them—if they’re willing to take it. In short, he wants to tell the world that a young man from Brazil named Sebastian is the Messiah. It’s an odd offer, to say the least, but after some discussion (and some reflection on Alfredo’s willingness to pay them lots of money), Mal and his team agree to the challenge. They tackle it in an ever-so-modern way, using social media, celebrities, and their own advertising savvy. The story follows an oddly believable path; if a company were trying to sell the world on a Messiah, this might very well be how they would do it. The plot does takes time to develop—many initial pages are devoted to Mal’s background, including his childhood in England, and a rundown of his colleagues—but once things get moving, the book is hard to put down. Readers will quickly ascertain that there are two ways for the story to go: either Sebastian truly is the Messiah and there’s a supernatural climax in store, or some sort of hoax is afoot and readers must try to ascertain the rub of it all. Figuring this out proves to be an enjoyable adventure as seen through the eyes of a most unlikely hero.
A swift, unusually entertaining journey through present-day public relations.Pub Date: Oct. 3, 2016
ISBN: 978-0-9978970-0-5
Page Count: 250
Publisher: Clean Publishing
Review Posted Online: June 26, 2017
Kirkus Reviews Issue: Aug. 1, 2017
Review Program: Kirkus Indie
The phrase “tour de force” could have been invented for this audacious novel.
Four men who meet as college roommates move to New York and spend the next three decades gaining renown in their professions—as an architect, painter, actor and lawyer—and struggling with demons in their intertwined personal lives.
Yanagihara (The People in the Trees, 2013) takes the still-bold leap of writing about characters who don’t share her background; in addition to being male, JB is African-American, Malcolm has a black father and white mother, Willem is white, and “Jude’s race was undetermined”—deserted at birth, he was raised in a monastery and had an unspeakably traumatic childhood that’s revealed slowly over the course of the book. Two of them are gay, one straight and one bisexual. There isn’t a single significant female character, and for a long novel, there isn’t much plot. There aren’t even many markers of what’s happening in the outside world; Jude moves to a loft in SoHo as a young man, but we don’t see the neighborhood change from gritty artists’ enclave to glitzy tourist destination. What we get instead is an intensely interior look at the friends’ psyches and relationships, and it’s utterly enthralling. The four men think about work and creativity and success and failure; they cook for each other, compete with each other and jostle for each other’s affection. JB bases his entire artistic career on painting portraits of his friends, while Malcolm takes care of them by designing their apartments and houses. When Jude, as an adult, is adopted by his favorite Harvard law professor, his friends join him for Thanksgiving in Cambridge every year. And when Willem becomes a movie star, they all bask in his glow. Eventually, the tone darkens and the story narrows to focus on Jude as the pain of his past cuts deep into his carefully constructed life.
The phrase “tour de force” could have been invented for this audacious novel.Pub Date: March 10, 2015
ISBN: 978-0-385-53925-8
Page Count: 720
Publisher: Doubleday
Review Posted Online: Dec. 21, 2014
Kirkus Reviews Issue: Jan. 1, 2015
BOOK REVIEW
BOOK REVIEW
PROFILES
PERSPECTIVES
Heartfelt, yes, but pretty routine.
Life lessons.
Angie Malone, the youngest of a big, warm Italian-American family, returns to her Pacific Northwest hometown to wrestle with various midlife disappointments: her divorce, Papa’s death, a downturn in business at the family restaurant, and, above all, her childlessness. After several miscarriages, she, a successful ad exec, and husband Conlan, a reporter, befriended a pregnant young girl and planned to adopt her baby—and then the birth mother changed her mind. Angie and Conlan drifted apart and soon found they just didn’t love each other anymore. Metaphorically speaking, “her need for a child had been a high tide, an overwhelming force that drowned them. A year ago, she could have kicked to the surface but not now.” Sadder but wiser, Angie goes to work in the struggling family restaurant, bickering with Mama over updating the menu and replacing the ancient waitress. Soon, Angie befriends another young girl, Lauren Ribido, who’s eager to learn and desperately needs a job. Lauren’s family lives on the wrong side of the tracks, and her mother is a promiscuous alcoholic, but Angie knows nothing of this sad story and welcomes Lauren into the DeSaria family circle. The girl listens in, wide-eyed, as the sisters argue and make wisecracks and—gee-whiz—are actually nice to each other. Nothing at all like her relationship with her sluttish mother, who throws Lauren out when boyfriend David, en route to Stanford, gets her pregnant. Will Lauren, who’s just been accepted to USC, let Angie adopt her baby? Well, a bit of a twist at the end keeps things from becoming too predictable.
Heartfelt, yes, but pretty routine.Pub Date: July 1, 2004
ISBN: 0-345-46750-7
Page Count: 400
Publisher: Ballantine
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 2004
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