LOSING OUR ELECTIONS

Spurlino shares lessons learned from an unsuccessful congressional bid in this debut political memoir.

As the old adage goes, failure is a better teacher than success. That’s the premise of this memoir by a businessman who ran for Congress in 2016. “I lost,” writes Spurlino in his introduction. “I didn’t lose in the general election. I lost in the Republican primary. I finished fourth, receiving only 7 percent of the vote. That’s not the typical profile of someone who writes a book about politics.” Even so, his frontline perspective offers insight into the modern American political campaign: who runs for office, how and why they run, how they win, and—more often—how they lose. The author decided to throw his hat into the ring after learning that his congressman, Speaker of the House John Boehner, had announced his retirement. He then began the strange, sometimes comical process of hiring a campaign team, staking out official positions on major issues (many of them more conservative than his actual beliefs), paying someone to perform opposition research on himself, filming an announcement video, and drumming up political support. Spurlino’s insider’s view convinced him that the American campaign system needs profound changes, both in laws governing elections and in the culture of party politics. Spurlino’s prose is conversational and direct, and his persona is often that of a naïve Everyman learning about politics in real time, which sometimes makes for amusing reading: “I was a little surprised that Israel would be a campaign issue,” he writes; but later he found out that the other candidates likely wouldn’t be attending an upcoming event organized by pro-Israel lobbying group AIPAC and that his presence there could win him some votes: “And with that, I officially became a supporter of AIPAC and Israel.” Spurlino’s after-the-fact suggestions for improving the political system—including ranked-choice voting—will likely divide his readership. The book’s greatest value is the way in which it charts the Trump-ification of the Republican Party over the course of 2016.

An intriguing window into Republican primary politics.