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BRACKETOLOGY by Joe Lunardi

BRACKETOLOGY

March Madness, College Basketball, and the Creation of a National Obsession

by Joe Lunardi with David Smale

Pub Date: March 2nd, 2021
ISBN: 978-1-62937-881-7
Publisher: Triumph Books

The doyen of college basketball prognostication tells all.

“When I talk to school groups,” writes ESPN analyst Lunardi, “I like to tell them that when I was their age I was the nerd who was too small to play. Coaches would hand me a clipboard to keep track of some stats.” Years later, bracketology—a term that made it into the Oxford English Dictionary—had become a highly followed form of basketball divination. Drawing up brackets is an elusive art, and it takes a lot of explaining. Suffice it to say that it requires constantly refreshing team statistics as the season progresses in order to predict the makeup of the NCAA playoffs. (Lunardi advocates expanding the field to 72 teams.) There’s money to be made in such learned guesswork. As Lunardi notes, when he published the predecessor volume to the current form of bracketing, “the first 500 copies we sold went to an address in Las Vegas.” Now it’s a matter of complex calculus done by computers augmented by the author’s unique intelligence, as he ponders, for example, what a squad might look like if 70% of its offense returns for another year of play. “What is a reasonable aggregate improvement based on the ages of the returning players?” he asks. “That depends.” Knowing the variables is an art based on a formidable body of data, one that involves studying “the transactions in college basketball from all available sources” and then piecing together the likely playing field. Lunardi admits that he guesses wrong a couple of times per season, and he can’t always foretell the future, but there’s an impressive science to the enterprise that will enthrall fans of Moneyball and other number-oriented sports books. In the foreword, Gonzaga head coach Mark Few rightly praises the author for a “breadth of knowledge” that “is beyond reproach.”

A treat for any fan of March Madness—and college basketball in general.