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ROCK THE RECESSION

A thorough analysis of the necessity of planning for an economic disaster and a well-articulated system to achieve it.

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A debut business book offers a strategic proposal that prepares company owners for inevitable financial challenges and finds opportunities within them. 

Slain and Belair had starkly different experiences when the recession hit in 2008. Slain was the owner of fitness franchises and was unprepared for a sharp downturn in demand for the services he sold. He was only able to survive by borrowing $250,000 from his mother-in-law. In contrast, Belair ran “a national specialty contracting company,” one he bought prior to the recession and sold after it for a huge financial windfall. The two authors devised a system—the Recession Readiness Assessment™—formulated to both appraise a company’s current state of health and help fortify current weaknesses before the cyclically inevitable occurs: a recession, broadly defined as “any big shock to a company’s system.” The assessment is a collection of 20 questions divided into five sections, each one corresponding to a gear in a gearbox—assess (first gear), tune (second gear), race (third gear), and accelerate (fourth gear), plus an emergency brake, the pulling of which means one begins cutting overhead to remain profitable. Executives always start in first gear. Then the astutely composed questions, combined with a diagnosis of the economy’s health, help them determine which gear to choose next. The authors offer sensibly prudent and consistently lucid counsel regarding not just the importance of preparation for disaster, but also its nature. The assessment itself, provided in full in the book, will at the very least serve as a valuable diagnostic tool. Some of the questions may be obvious, especially those pertaining to available cash and debt, but others are both important and easily overlooked. For example, the authors suggest taking a hard look at the financial worthiness of the vendors a company relies on. The prose can be unctuously ingratiating, unfortunately common in business guides: “We’re almost at the end of the book. Are you ready to Rock the Recession?” But the authors provide a genuinely useful discussion of recession-preparedness and a usefully actionable tool for its judicious establishment. 

A thorough analysis of the necessity of planning for an economic disaster and a well-articulated system to achieve it. 

Pub Date: Sept. 17, 2019

ISBN: 978-1-5445-0191-8

Page Count: 264

Publisher: Recession.com LLC

Review Posted Online: Oct. 10, 2019

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DYLAN GOES ELECTRIC!

NEWPORT, SEEGER, DYLAN, AND THE NIGHT THAT SPLIT THE SIXTIES

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s...

Music journalist and musician Wald (Talking 'Bout Your Mama: The Dozens, Snaps, and the Deep Roots of Rap, 2014, etc.) focuses on one evening in music history to explain the evolution of contemporary music, especially folk, blues, and rock.

The date of that evening is July 25, 1965, at the Newport Folk Festival, where there was an unbelievably unexpected occurrence: singer/songwriter Bob Dylan, already a living legend in his early 20s, overriding the acoustic music that made him famous in favor of electronically based music, causing reactions ranging from adoration to intense resentment among other musicians, DJs, and record buyers. Dylan has told his own stories (those stories vary because that’s Dylan’s character), and plenty of other music journalists have explored the Dylan phenomenon. What sets Wald's book apart is his laser focus on that one date. The detailed recounting of what did and did not occur on stage and in the audience that night contains contradictory evidence sorted skillfully by the author. He offers a wealth of context; in fact, his account of Dylan's stage appearance does not arrive until 250 pages in. The author cites dozens of sources, well-known and otherwise, but the key storylines, other than Dylan, involve acoustic folk music guru Pete Seeger and the rich history of the Newport festival, a history that had created expectations smashed by Dylan. Furthermore, the appearances on the pages by other musicians—e.g., Joan Baez, the Weaver, Peter, Paul, and Mary, Dave Van Ronk, and Gordon Lightfoot—give the book enough of an expansive feel. Wald's personal knowledge seems encyclopedic, and his endnotes show how he ranged far beyond personal knowledge to produce the book.

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s personal feelings about Dylan's music or persona.

Pub Date: July 25, 2015

ISBN: 978-0-06-236668-9

Page Count: 368

Publisher: Dey Street/HarperCollins

Review Posted Online: May 15, 2015

Kirkus Reviews Issue: June 1, 2015

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THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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