Valuable reading for shoppers and retailers alike.
Blame it on the smartphone, the technology that is bringing internetlike tracking and surveillance into brick-and-mortar stores.
In this revealing account, Turow (Communication/Univ. of Pennsylvania; The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, 2012, etc.) describes how the same online personalization made possible on your computer by cookies has reared its head in the aisles and checkouts of supermarkets and department stores, where 90 percent of all retail purchases still occur. “Tying into the always-on smartphone carried by about 70 percent of Americans,” writes the author, “merchants, brand manufacturers, and their agents are exploiting cellular signals, Bluetooth, Wi-Fi, sound waves, light waves, and more to track customers and send them product messages before, during, and after their store visits.” This is the beginning of a “great transformation” in retailing: by 2028, half of all Americans are expected to have body implants that can communicate with retailers as they walk around stores, which will allow merchants to gather increasingly specific data on shoppers and redefine seller-customer relationships. In return for capturing data—generally without shoppers’ awareness—merchants offer loyalty programs, discount coupons, and other benefits. In effect, they are training consumers to “give up personal data willingly,” accept discriminations made between high- and low-value shoppers (with some getting better prices than others), and relinquish “the historical ideal of egalitarian treatment in the American marketplace.” Turow writes in a matter-of-fact manner that barely disguises his outrage at the invasiveness of the under-the-radar surveillance at Target, Wal-Mart, and elsewhere, which, he says, demands regulation and consumer education. While sometimes repetitious, his book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. Most retailers, he writes, hope future generations will simply accept surveillance and tracking as part of the American shopping experience.
Valuable reading for shoppers and retailers alike.Pub Date: Jan. 17, 2017
ISBN: 978-0-300-21219-8
Page Count: 344
Publisher: Yale Univ.
Review Posted Online: Nov. 1, 2016
Kirkus Reviews Issue: Nov. 15, 2016
BOOK REVIEW
BOOK REVIEW
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
SEEN & HEARD
Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...
A Dumpster diver–turned-CEO details her rise to success and her business philosophy.
In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”
Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.Pub Date: May 6, 2014
ISBN: 978-0-399-16927-4
Page Count: 256
Publisher: Portfolio
Review Posted Online: June 22, 2014
Kirkus Reviews Issue: July 15, 2014
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