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BARREL-AGED STOUT AND SELLING OUT

GOOSE ISLAND, ANHEUSER-BUSCH, AND HOW CRAFT BEER BECAME BIG BUSINESS

Fans of good beer will enjoy Noel’s explorations, which make for a useful cautionary tale as well.

Mass-produced beer? You’re soaking in it—and sometimes, as this foamy exposé relates, under the guise of a trendy indie label.

Every hipster worthy of his chest-length beard may be a connoisseur of artisanal beer these days, but that wasn’t always the case. Just a few decades ago, apart from homebrew wizards who made grog in their basements, the ordinary stuff of American consumption was watery, sudsy, corporate lager. Then came the pioneering heroes, foremost among them John and Greg Hall’s Goose Island brewpub, a well-kept Chicago secret much beloved of drinkers. Goose Island innovated constantly, particularly by aging its brew in whiskey barrels, a technique that soon, as Chicago Tribune beer maven Noel writes, “became a necessity for any ambitious brewery.” Goose Island plied a lonely trade for a time; as the author notes, “the only craft brands with velocity in the city were Sam Adams Boston Lager…and Pete’s Wicked Ale.” Even there, the most popular of Goose Island’s many experiments was a blonde ale that was as close as it came to brewing a mass-produced beer. There’s portent there, and in Goose Island’s later production of a pilsner that was even closer to store-bought stuff, for when Anheuser-Busch came calling, the owners were only too glad to sell out, and to “the company that had spent decades thwarting the American beer industry with confusion, trickery, and dullness.” That big companies swallow up the little innovators is a standard plank in corporate capitalism, and Noel’s offended sensibility can be a little heavy-handed at times. However, Goose Island may prove an outlier, for, as the author also notes, whereas when Goose Island began, craft beers and their makers were rare, now there are northward of 2,500 breweries in the U.S., so that “after decades of Big Beer’s bland dominance, American beer is rife with choice.”

Fans of good beer will enjoy Noel’s explorations, which make for a useful cautionary tale as well.

Pub Date: June 1, 2018

ISBN: 978-1-61373-721-7

Page Count: 384

Publisher: Chicago Review Press

Review Posted Online: April 3, 2018

Kirkus Reviews Issue: April 15, 2018

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DYLAN GOES ELECTRIC!

NEWPORT, SEEGER, DYLAN, AND THE NIGHT THAT SPLIT THE SIXTIES

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s...

Music journalist and musician Wald (Talking 'Bout Your Mama: The Dozens, Snaps, and the Deep Roots of Rap, 2014, etc.) focuses on one evening in music history to explain the evolution of contemporary music, especially folk, blues, and rock.

The date of that evening is July 25, 1965, at the Newport Folk Festival, where there was an unbelievably unexpected occurrence: singer/songwriter Bob Dylan, already a living legend in his early 20s, overriding the acoustic music that made him famous in favor of electronically based music, causing reactions ranging from adoration to intense resentment among other musicians, DJs, and record buyers. Dylan has told his own stories (those stories vary because that’s Dylan’s character), and plenty of other music journalists have explored the Dylan phenomenon. What sets Wald's book apart is his laser focus on that one date. The detailed recounting of what did and did not occur on stage and in the audience that night contains contradictory evidence sorted skillfully by the author. He offers a wealth of context; in fact, his account of Dylan's stage appearance does not arrive until 250 pages in. The author cites dozens of sources, well-known and otherwise, but the key storylines, other than Dylan, involve acoustic folk music guru Pete Seeger and the rich history of the Newport festival, a history that had created expectations smashed by Dylan. Furthermore, the appearances on the pages by other musicians—e.g., Joan Baez, the Weaver, Peter, Paul, and Mary, Dave Van Ronk, and Gordon Lightfoot—give the book enough of an expansive feel. Wald's personal knowledge seems encyclopedic, and his endnotes show how he ranged far beyond personal knowledge to produce the book.

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s personal feelings about Dylan's music or persona.

Pub Date: July 25, 2015

ISBN: 978-0-06-236668-9

Page Count: 368

Publisher: Dey Street/HarperCollins

Review Posted Online: May 15, 2015

Kirkus Reviews Issue: June 1, 2015

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THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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