SO GOOD THEY CALL YOU A FAKE

Professional ghostwriter Lisec presents a systemic approach to success in this marketing guide.

In the modern marketplace, it’s not always enough to do good work for one’s clients. Instead, the author—who’s written more than 80 books for CEOs, celebrities, and other clients—asserts that talent must have a voice that can be heard over the noise of social media. A strong strategy, he says, can help one transition from being a silent expert in one’s field to being an undisputed authority with a reputation for consistent results. The key to his strategy is deceptively simple: systemization. Lisec asserts that most people are simply unaware of the full scope of their skills or the specific steps they need to take to achieve success. Without this knowledge, professionals can’t communicate their full value to others or reliably instruct others about their techniques when necessary. To address this, Lisec presents a straightforward approach to breaking down achievements into replicable frameworks. He points out that bold outcomes and great success may attract skeptics; however, he argues, criticism can be as effective as praise for increasing notoriety. Overall, Lisec offers an approach to professional advancement that’s valuable and logical. At one point, for instance, he simply notes that those who can’t deliver results will lose opportunities to those with less talent and better marketing. Still, he says, those who can deliver consistent, transformative outcomes will ultimately triumph. Although Lisec’s use of the word genius to describe this aptitude may feel intimidating, he suggests that many people possess a capacity for excellence already. Nonetheless, this guide doesn’t contain quick fixes or hacks to achieving fame in one’s field. Instead, he stresses hard work, using a “System Design Table,” recommended research, and exercises to clarify his points. Lisec also offers advice on topics ranging from writing and developing a book to fee negotiation. His actionable advice and real-world examples offer tangible benefits from the first chapter.

An excellent guide for anyone wishing to achieve better brand recognition.