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THE INEVITABLE

UNDERSTANDING THE 12 TECHNOLOGICAL FORCES THAT WILL SHAPE OUR FUTURE

Kelly’s arguments ring true, and his enthusiasm is contagious. Readers will enjoy the ride provided they forget that he has...

That futurists have a terrible record hasn’t discouraged them, and this delightful addition to the genre does not deny that predictions have been wildly off-base.

The reason that futurists are often wrong is that people assume the future will resemble the present except for improvements or decay. Three decades ago, relevant observers assumed that the Internet would become “five thousand TV channels”—paradise for the couch potato. Few saw that viewers would take over, sucking up (but rarely paying for) traditional journalism, art, and entertainment and producing their own. Unfathomable technological changes are in the works, writes Wired founding executive editor (and current “senior maverick”) Kelly (What Technology Wants, 2010, etc.), who proceeds to tell us what they will be. While readers will encounter hints of robotic doctors and clothes that give the washing machine cleaning instructions, the author’s 12 ingenious chapters eschew high-tech spectaculars in favor of their driving forces. All the chapter titles are verbs in the present participle form: flowing, cognifying, tracking, accessing, sharing, etc. “Sharing” and instant “Accessing” will make possession irrelevant. If a self-driving car appears as soon as you summon it, owning one is a hassle. “Access is so superior to ownership in many ways that it is driving the frontiers of the economy,” writes Kelly. Eventually, we will live in the world’s largest rental store. In the 19th century, inventors added electricity to tools (fans, washers, pumps, etc.); in the 21st, they will add intelligence: cognifying. “There is nothing as consequential as a dumb thing made smarter,” writes the author. “Even a very tiny amount of useful intelligence embedded into an existing process boosts its effectiveness to a whole other level.”

Kelly’s arguments ring true, and his enthusiasm is contagious. Readers will enjoy the ride provided they forget that he has disobeyed his warning against assuming that today’s trends will continue.

Pub Date: June 7, 2016

ISBN: 978-0-525-42808-4

Page Count: 336

Publisher: Viking

Review Posted Online: April 29, 2016

Kirkus Reviews Issue: May 15, 2016

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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