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SEVEN AND A HALF LESSONS ABOUT THE BRAIN

Outstanding popular science.

An excellent education in brain science in seven short chapters and an introduction. Barrett, a professor of psychology at Northeastern who also has appointments at Harvard Medical School and Massachusetts General Hospital, clearly knows her neuroscience. However, like in How Emotions Are Made (2017), the author deftly employs metaphor and anecdote to deliver an insightful overview of her favorite subject. Until a few decades ago, scientists divided the brain into three layers. The core consisted of the “lizard brain,” controlling basic drives such as feeding, aggression, and mating. Around 100 million years ago, mammals evolved. A mammal experiences emotions, so evolution added a layer, the limbic system, to govern them. A few hundred thousand years ago, humans acquired an outer layer—the neocortex, or grey matter—that keeps lower levels in check and allows us to be creative, rational, and highly social. In reality, Barrett writes, our brain contains no new parts, and its neurons operate no differently than those of a fish or flea. It is not even the most highly evolved—only superbly evolved for what humans do. Humans are great thinkers, but the author maintains that brains did not evolve to think but to “control your body…by predicting energy needs before they arrive so you can efficiently make worthwhile movements and survive.” Readers will agree that our senses provide essential information for prediction but may be surprised when Barrett explains that experience (i.e., memory) plays an equally vital role. A glass of water relieves your thirst immediately, but it takes 20 minutes for the water to reach your bloodstream. Your brain, predicting correctly, turns off your thirst. The narrative is so short and sweet that most readers will continue to the 35-page appendix, in which the author delves more deeply, but with no less clarity, into topics ranging from teleology to the Myers-Briggs personality test to “Plato’s writings about the human psyche." Outstanding popular science.

Pub Date: Nov. 17, 2020

ISBN: 978-0-358-15714-4

Page Count: 192

Publisher: Houghton Mifflin Harcourt

Review Posted Online: Aug. 26, 2020

Kirkus Reviews Issue: Sept. 15, 2020

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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