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MEMORY CRAFT

IMPROVE YOUR MEMORY WITH THE MOST POWERFUL METHODS IN HISTORY--FROM MEDIEVAL BESTIARIES TO TIBETAN MANDALAS

Of benefit to anyone seeking to remember a scrap of information for more than a couple of minutes.

An Australian “memory champion” offers some tricks of the trade.

The human brain processes huge amounts of sensory data every day, only some of which gets lodged in it for future access. This can be a problem when trying to remember, say, the name of a person—for which reason cultures from around the world have developed memory-training regimens. “A highly trained memory was greatly admired in the classical Greco-Roman era,” writes Kelly (The Memory Code: The Secrets of Stonehenge, Easter Island and Other Ancient Monuments, 2017). “Not only was it useful in politics and speech making, it was also a terrific way to show off.” So it was that the Roman philosopher Seneca lined up 100 students, had each recite a line of poetry, and then repeated the lines in order—and then backward. Kelly examines the techniques employed to perform such prodigious feats, among them the “memory palace,” a mental construct made up of rooms, pieces of furniture, and such that are then populated with facts and figures. The author writes that she has more than 1,000 such locations—and other memory experts have many more. Among the other techniques that she discusses are "visual alphabets in the shapes of animals and humans,” narrative scrolls that develop character-rich stories to aid memory, ingenious mnemonic devices, memorizing long sequences of numbers by means of attaching sounds to them, and perhaps the most useful brain-as-muscle exercise by which one should review a piece of information five times over three months in order to move it into long-term memory. Kelly’s book takes a gee-whiz approach to a scholarly body of literature that includes Frances Yates’ classic books on Renaissance memory studies and recent works of neuroscience such as Daniel Levitin’s The Organized Mind, but the narrative covers the ground well and entertains as it travels.

Of benefit to anyone seeking to remember a scrap of information for more than a couple of minutes.

Pub Date: Jan. 7, 2020

ISBN: 978-1-64-313324-9

Page Count: 320

Publisher: Pegasus

Review Posted Online: Sept. 28, 2019

Kirkus Reviews Issue: Oct. 15, 2019

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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