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BRAIN GAIN

TECHNOLOGY AND THE QUEST FOR DIGITAL WISDOM

An intriguing, astute counterbalance to the scaremongering that dominates many other books on digital life.

A technology and education expert examines how technology can make us better—if we let it.

Prensky (From Digital Natives to Digital Wisdom: Hopeful Essays for 21st Century Learning, 2012, etc.) opens with the thought that "today’s technology is changing your mind—and all of our minds—for the better." He then rigorously examines the notion that technology improves not only our daily lives, but humanity as a whole. The author devotes many chapters to the questions surrounding the ways in which technology has changed our lives, predominantly in how we receive or use information. For example, Prensky addresses the question of whether making communication more concise (e.g., the 140-character limit of Twitter) is dumbing us down, taking the position that the ability to be succinct in our communication is a worthwhile skill and one we need in order to stay current. The most interesting chapters focus on education, a subject the author has covered at length in two previous books. Here, he posits that because many adults are uncomfortable with the latest innovations, they focus only on the possible downsides and too often limit children’s access to laptops, smartphones, tablets and other technological devices. It should come as no surprise, Prensky concludes, that students may have little interest in entering science, engineering or any technology-based fields when teachers "are continually broadcasting to them the unconscious message that technology is bad and best avoided." The author closes with a chapter on the coming "Singularity,” which refers to “the moment, not very far off…when our technology will become as powerful, and even more powerful than our human brains.” Referencing theories from science fiction writers and futurists (including Ray Kurzweil), this ending seems an odd, speculative conclusion in an otherwise reasonable, practical book.

An intriguing, astute counterbalance to the scaremongering that dominates many other books on digital life.

Pub Date: Aug. 7, 2012

ISBN: 978-0-230-33809-8

Page Count: 288

Publisher: Palgrave Macmillan

Review Posted Online: May 16, 2012

Kirkus Reviews Issue: June 1, 2012

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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