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THAT WILL NEVER WORK

THE BIRTH OF NETFLIX AND THE AMAZING LIFE OF AN IDEA

An entertaining chronicle of creativity, luck, and unflagging perseverance.

The rocky road from startup to colossal success.

Randolph, co-founder of Netflix, makes an engaging book debut with a candid memoir recounting the history of the company as it evolved “from dream to concept to shared reality.” After co-founding the magazine MacUser and working in direct marketing for a software giant, Randolph, eager to work for himself, had been coming up with new business concepts (e.g., personalized dog food) when he hit on the idea of renting videotapes. When his friend Reed Hastings, looking to fund a new company, expressed mild interest, Randolph gathered a dozen “brilliant, creative people” to see if the idea made sense financially. Videotapes, it turned out, were prohibitively expensive to mail, but the upcoming new technology of DVDs seemed viable. Inventing a name for the new company (NowShowing and CinemaCenter were possibilities) was the least of their problems: Only by contracting with Toshiba and Sony to offer free rentals with the purchase of a DVD player did they entice customers, but even then, sales of DVDs were stronger than rentals. For a few years, the company was “almost always on the razor’s edge between total success and total failure.” When individual rentals failed to put the company on secure footing, Randolph and his team came up with the idea of a monthly subscription service with no late fees, a move that proved popular. Yet even with 200,000 subscribers, Netflix still lost money and was forced to trim its staff; the layoffs, writes the author, were painful. Besides internal changes, the company looked for alliances with more successful enterprises, but a deal with Amazon (it would sell DVDs and steer customers to Netflix for rentals) collapsed and a hopeful bid for Blockbuster to buy Netflix fizzled. Elevating Hastings to CEO helped to lure investors, and after “years of work, thousands of hours of brainstorms, dire finances, and an impatient CEO,” Netflix went public in 2002. Now with 150 million subscribers, Netflix has morphed into a media behemoth.

An entertaining chronicle of creativity, luck, and unflagging perseverance.

Pub Date: Sept. 17, 2019

ISBN: 978-0-316-53020-0

Page Count: 336

Publisher: Little, Brown

Review Posted Online: July 27, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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NIGHT

The author's youthfulness helps to assure the inevitable comparison with the Anne Frank diary although over and above the...

Elie Wiesel spent his early years in a small Transylvanian town as one of four children. 

He was the only one of the family to survive what Francois Maurois, in his introduction, calls the "human holocaust" of the persecution of the Jews, which began with the restrictions, the singularization of the yellow star, the enclosure within the ghetto, and went on to the mass deportations to the ovens of Auschwitz and Buchenwald. There are unforgettable and horrifying scenes here in this spare and sombre memoir of this experience of the hanging of a child, of his first farewell with his father who leaves him an inheritance of a knife and a spoon, and of his last goodbye at Buchenwald his father's corpse is already cold let alone the long months of survival under unconscionable conditions. 

The author's youthfulness helps to assure the inevitable comparison with the Anne Frank diary although over and above the sphere of suffering shared, and in this case extended to the death march itself, there is no spiritual or emotional legacy here to offset any reader reluctance.

Pub Date: Jan. 16, 2006

ISBN: 0374500010

Page Count: 120

Publisher: Hill & Wang

Review Posted Online: Oct. 7, 2011

Kirkus Reviews Issue: Jan. 15, 2006

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WHEN BREATH BECOMES AIR

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 29, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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