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THE SECRET LIFE OF THE MIND

HOW YOUR BRAIN THINKS, FEELS, AND DECIDES

There have been many recent books on the workings of the mind, and while this one doesn’t quite stand out with the best of...

An exploration of recent discoveries in neuroscience and the ways in which we perceive and interpret the world.

The good news is that good news is received and processed in one part of the brain. The bad news is that bad news is received and processed in another region. Why? Sigman, the founder of the Integrative Neuroscience Laboratory at the University of Buenos Aires and director of the Human Brain Project, ventures explanations for this apparent mystery, but more, he enfolds a few lessons on the controversial thesis that optimists and pessimists have different kinds of brains, much as conservatives and liberals are said to be wired differently. The author is an experimentalist with training in physics, supporting these softer interpretations with hard-edged results. One of the most on-point parts of the book is Sigman’s discussion of the application of neuroscience to general education. Dyslexia, by the author’s account, is more a phonological than a visual problem, leading him to declare, “you cannot read without being able to pronounce,” and adding, “the phonological awareness system can be stimulated before reading begins,” preparing children for reading with word games and other activities. In the larger sphere, learning a second language in very early childhood helps shatter prejudices, for even then, children discern accents and tend to trust those who sound more like them than linguistic outsiders do. The takeaway is that “revealing and understanding these predispositions can be a tool for changing them.” The idea that through its relative plasticity the child brain can be molded for the better is not new, but Sigman’s pointed examples of rational (and not so rational) decision-making, consciousness, mental states, and learning (“culture travels like a highly contagious virus”) are backed by the latest research.

There have been many recent books on the workings of the mind, and while this one doesn’t quite stand out with the best of the pack, it rewards readers with many useful insights.

Pub Date: June 27, 2017

ISBN: 978-0-316-54962-2

Page Count: 256

Publisher: Little, Brown

Review Posted Online: April 29, 2017

Kirkus Reviews Issue: May 15, 2017

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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