Powerful insight into a ubiquitous yet still shadowy company.
A tech journalist traces how YouTube works—or fails to.
Bloomberg reporter Bergen seeks to bring the behemoth into the light. Though YouTube has billions of users and countless hours of content, the founders of the company—Steve Chen, Chad Hurley, and Jawed Karim—are largely unknown outside of the tech industry. YouTube’s current CEO, Susan Wojcicki, has a low profile by the standards of the social media business. When it started in 2005, the concept of having users provide content was simple, but the mechanics were complex. Once the site was operational, the growth rate was astonishing. Videos about games, music, fashion, celebrities, and, of course, cats: There seemed to be something by—and for—everyone. When Google paid $1.65 billion for YouTube 10 months after its launch, it seemed like an incredible amount. Of course, it turned out to be an excellent investment. The massive size of YouTube, however, presents a host of managerial problems. “It’s a tanker, an enormous business steered with small, careful turns,” writes Bergen. “Even if she wanted to, Wojcicki probably couldn’t steer it entirely in a chosen direction. She is a steward of a platform with a life of its own.” A central issue has always been the proliferation of posts that were unsuitable, including fake news, pornography, conspiracy theories, and terrorist videos. They appear faster than the algorithms and moderators can deal with them. The deluge stemmed from the open-to-all business model, and constant changes to the rules have often generated more confusion than clarity. As the author shows, all this raises fundamental questions: When does content moderation become censorship? Where is the line between disinformation and a different opinion? What are the obligations of a social media platform? There are no easy answers. Bergen mostly keeps the story straight, but any account of the company is going to be a tale of barely controlled disarray. That is part of YouTube’s attraction—for better or worse.
Powerful insight into a ubiquitous yet still shadowy company.Pub Date: Sept. 6, 2022
ISBN: 978-0-593-29634-9
Page Count: 464
Publisher: Viking
Review Posted Online: May 10, 2022
Kirkus Reviews Issue: June 1, 2022
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
BOOK TO SCREEN
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
IN THE NEWS
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
