INSPIRED

A Pulitzer Prize–winning journalist explores creativity.

In his latest investigation, New York Times reporter Richtel does not limit himself to artistic or scientific inspiration, emphasizing that creativity is an inborn human trait as natural as reproduction. “Creativity is…part of our more primitive physiology,” he writes. “It comes from the cellular level, part of our most essential survival machinery. We are creativity machines.” The result may not be a work of genius, but it is always characterized by originality, novelty, and meaning. As Richtel shows, it can also be disruptive, not always in a good way, and it invariably changes how we relate to the world. It’s common knowledge that children possess open minds with creative imaginations, “generating random thoughts, concepts logical and mad.” Unfortunately, according to pioneering studies, education, peer pressure, and parenting often quash this inborn creativity, resulting in the popular label “Fourth Grade Slump.” Not every expert agrees, but it’s a catchy phrase that undoubtedly contains an element of truth. “The number one enemy of creativity is perfectionism,” writes Richtel. “There isn’t even a close second-place enemy.” In that vein, the author stresses the importance of permission. Research reveals a surprisingly laissez faire attitude in parents of creative children who raise them with far fewer rules. Studies also show that creativity doesn’t necessarily follow along with IQ, but openness and curiosity are critical. Richtel presents a host of illuminating interviews with gifted individuals happy to reveal their insights. He pays closest attention to singer Rhiannon Giddens and cellist Yo-Yo Ma, but he also includes an entertaining chapter on Golden State Warriors coach Steve Kerr, who is “exceedingly open in a jock culture that can be very closed.” There is no shortage of inspiring advice, as Richtel’s definition of creativity broadens as the narrative proceeds. Eventually, it includes a vast swath of human behavior. Despite the author’s warning that this is not a self-help book, readers will learn more about achieving personal fulfillment than the secrets of pure genius.

An enthusiastic examination of the creative process.