MOBOCRACY

A right-wing pundit rails against the use of polls in journalism today.

If the media are obsessed with polling, Robinson is obsessed with their obsession. This ham-fisted study only reinforces what everyone knows about polls and statistics: Anyone can make them say anything. For Robinson, polling shows how the media suffer from an incorrigible liberal slant that can be exorcised only by the cool application of (his) common sense. He informs us that—surprise, surprise!—the question a pollster asks foreordains the answer he or she will be given. In this way, he concludes, liberals saved the presidency of Bill Clinton. The questions the public was asked revealed that most of them thought the president had done wrong in re Lewinsky and that impeachment was a good thing, but that they didn’t want him thrown out of office. Although Robinson can’t seem to keep these contradictory ideas in mind simultaneously, he does manage a convincing attack on one aspect of polling: Most people, when they answer poll questions, don’t even know the personalities concerned or the substance of the questions posed. In this sense, slanted questions are dangerous, as they tip ignorant citizens toward cooked-up responses politicians then use to back up their policy initiatives. Bill Clinton wasn’t a president driven by polls but a president whose polls drove the nation. Robinson’s rants about George Washington and the first president’s views on public education, intended to instruct the reader how to clear the stains polls have left on democracy, come off as amateur revisionist history. His attack on the limp wrists of journalists, however, strikes a chord. Instead of granting the media’s risible claim that polls are objective, he asks, why not encourage a more openly partisan press to express its biases more articulately?

A mediocre take on an aspect of politics that deserves more critical attention.