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THE POWER OF OTHERS

PEER PRESSURE, GROUPTHINK, AND HOW THE PEOPLE AROUND US SHAPE EVERYTHING WE DO

Bond renders a worthwhile subject into entertaining, informative reading.

London-based writer Bond wades into the murky reaches of the human psyche in this exploration of how other people’s opinions shape our behaviors and attitudes.

Combining decades of experimental research by social scientists with summaries of historical events, the author presents an analysis of how peer pressure, groupthink, heroism, evil, extreme environments and isolation all affect our actions. Bond begins by explaining why it is natural for humans to want to be part of a group. He goes on to define social mimicry and looks at how this mirroring of body language, and even moods, “helps us understand other people’s minds.” The author notes the importance of caution and protecting yourself when making decisions in today’s wired environment, with its vivid imagery and continuous “information cascade.” Bond also discusses how group dynamics and perceptions affect those individuals who are perceived as the “Other,” especially during times of stress or threat to the in-group, such as the months and years following 9/11. The author cites research exploding the theory of the madness of the mob, and he relates how this idea has been employed throughout history for political ends. Bond chronicles how authority, peer pressure and the environment can combine in dreadful ways, producing truly evil behavior such as that of Adolf Eichmann during World War II. The author recounts the shocking results obtained by Stanley Milgram during his infamous experiments conducted at Yale University during the 1960s, illustrating how important context is to how people behave. Bond devotes the concluding portion of the narrative to understanding human behaviors during and after prolonged solitary confinement or an extended solo stretch in a harsh environment such as the Arctic. “We can learn as much by looking at what happens to us when others are not there,” he writes, “when we are forced to get by on our own.”

Bond renders a worthwhile subject into entertaining, informative reading.

Pub Date: March 17, 2015

ISBN: 978-1-78074-653-1

Page Count: 300

Publisher: Oneworld Publications

Review Posted Online: Dec. 20, 2014

Kirkus Reviews Issue: Jan. 1, 2015

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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